Vlad and Niki's net worth: how much the kidfluencers earn monthly
Vlad and Niki's net worth is estimated to be between $100 million and $130 million, with monthly earnings of over $2 million. The American-based Russian brothers have received hundreds of billions of views since they started posting in 2018. Their YouTube channel is one of the most subscribed to, with over 144 million subscribers.
Source: Instagram
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Key takeaways
- Vlad and Niki's net worth, estimated to be between $100 million and $130 million, stems from YouTube monetisation, brand deals, and merchandise sales.
- The kidfluencers earn over $245,000 per video, making them one of the highest earners on YouTube, behind Cocomelon, another kids' channel that generates around $283,000 per video.
- The channel is managed by their parents, Sergey and Victoria Vashketova, who emigrated from Moscow, Russia, and currently live in a $12.5 million Miami mansion.
Vlad and Niki's profile summary
| Full names | Vladish Vasketov and Nikita Vasketov |
| Dates of birth | February 26, 2013 (Vlad), June 4, 2015 (Niki) |
| Ages | Vlad: 12 years old (As of August 2025)Niki: 10 years old (As of August 2025) |
| Place of birth | Moscow, Russia |
| Current residence | Miami, Florida, United States |
| Nationality | Russian-American |
| Parents | Sergey Vashketov, Victoria Vashketova |
| Siblings | Christian 'Chris' Vashketov, Alice Vashketova |
| Professions | YouTubers, kidfluencers |
| Years active | 2018 to date |
| Social media | YouTubeFacebook |
How much money do Niki and Vlad make?
Vlad and Niki's YouTube income has placed them among the highest-earning content creators on the platform. They make approximately $246,800 per video, according to Cashlady, and their total earnings exceed $191 million.
Vlad and Niki's monthly income is between $2 million and $6 million, while their yearly income is roughly between $24 million and $72 million.
The Russian sibling duo established their Vlad and Niki YouTube channel in April 2018 when they were still living in Moscow.
By 2019, their earnings per video were estimated at $312,000, according to the Daily Mail. Their global fanbase has grown to over 144 million subscribers and received more than 111 billion views.
The kidfluencers' content is aimed at pre-school children and often combines live-action, animation, and music. Their videos are posted on 20 other YouTube channels and translated into 18 different languages, which helps them reach a wider audience.
Source: Original
Vlad and Niki have a podcast and an app
The YouTubers' influence is not limited to social media. They established Vlad & Niki Podcast Adventures to share episodes of their adventures on Spotify and Apple Podcasts.
They created a mobile app under their brand that can be downloaded on iOS or Android phones. Several kids' games like Vlad & Niki: Superheroes have also been released. Some of their videos can be watched on HBO Max and Hulu with the HBO Max add-on.
Source: Instagram
Vlad and Niki's lucrative endorsements
Endorsement deals with kid-focused brands have boosted Vlad and Niki's earnings. One of their major partners is Playmates Toys, a Hong Kong company that makes kids' toys under the Vlad and Niki brand.
The sibling duo has also worked with Hot Wheels, Paw Patrol, Imaginext, and WWE. A big portion of their earnings also comes from selling branded toys and clothing to their growing young fanbase. The Vashketov kids have a representation deal with the Australian licensing agent, Haven Global.
The YouTube child stars are managed by Dan Weinstein's creator management company, Underscore Talent. Weinstein told the Business of Business in June 2021 that they were working on creating an animation where Vlad, 12, and Niki, 10, do not age.
Essentially, they could live on forever if it's successful.
Source: Instagram
What do Vlad and Niki's parents do?
The boys' father, Sergey Vashketov, worked as a midlevel executive at a food manufacturing company, and their mother, Victoria Vashketova, is a former gymnast and a homemaker. Sergey quit his job when their account took off.
The parents are currently full-time producers and handle brand and licensing deals through their company Content Media Group FZC. In her August 2022 interview with People, Victoria said they try not to overdo things and have an amazing support crew.
At home, we are fortunate that we do have help with the kids. For our YouTube channels, Sergey and I have assembled an amazing creative team that helps produce, shoot content, edit, build sets and props, find our locations, and coordinate our shoots.
Source: Instagram
Vlad and Niki live in a multi-million-dollar house
The Vashketov family resides in a $12.5 million mansion in Gold Beach, Miami, Florida, which they purchased in August 2021. The house sits on a 16,500 square-foot piece of land and features eight bedrooms, nine bathrooms, two half-bathrooms, and an outdoor pool.
Vlad and Niki's income from content creation has also afforded them other pricy purchases. They own a Ferrari, a Range Rover, and a Lamborghini that often feature in their content. The Vashketovs are also often seen on yachts and on luxury vacations across the world.
Source: Getty Images
Why did Vlad and Niki get banned?
Vlad & Niki did not get banned, but were previously in violation of advertising guidelines. In 2024, the Children's Advertising Review Unit (CARU) found that the influencers had undisclosed or inadequately disclosed advertising and endorsements within their videos. The channel failed to clearly identify advertising in a way that children could easily understand.
Who is the highest earner on YouTube?
Cocomelon takes the lead when it comes to the highest-earning channels on YouTube. They make approximately $283,000 per video, according to Chashlady. Cocomelon content features 3D animation videos of traditional nursery rhymes and children's songs. Their channel has over 196 million subscribers and more than 208 billion views.
Source: Instagram
Wrapping up
Vlad and Niki's net worth makes them young multi-millionaires. The famous brothers continue to turn their playful antics into lucrative paydays alongside their equally dedicated parents.
READ MORE: Who is Ilan Tobianah and what is behind his impressive net worth?
Briefly.co.za published Ilan Tobianah's bio and the source of his wealth. The France-born influencer centres his content around the Zeus persona due to his striking resemblance to the Greek god.
Tobianah reportedly has real estate investments in France, the UAE, and Monaco. His girlfriend is Estonian-born model Rebeka Võsu.
Source: Briefly News
