- A local marketing whiz, using a palatable approach, recently took to Twitter to tickle her massive following's tastebuds
- The Twitter user shared a picture of a park bench, which otherwise, on its own, wouldn't be enough to get the tastebuds going
- But it turned out it was no ordinary bench as, on closer inspection, it appeared to be a yummy chair made out of chocolate
- It wasn't long before locals greeted the post with stunned amazement, with others even saying they'd be tempted to eat the bench
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We all need a break from our busy, stressful lives and what better way to relax than to have a delicious Kit Kat snack?
Well, Mzansians might soon be inspired to put their feet up in this way if the popular chocolate's latest twist is anything to go by. But before your tastebuds go off on a wild taste adventure of their own, it's not a new flavour that is being served up.
Instead, the chocolate brand, or at least the Nestlé marketing team behind it, saw it fit to create the perfect outdoor bench for all the chocolate wafer lovers out there.
The replica pays homage to the Swiss multinational food and drinks processing conglomerate's "Classic break!" 14.5g four fingers of crispy wafer covered with smooth milk chocolate.
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The delicious snack is ideal for a break at home, and conceivably, netizens flooded the tweet, shared by @LeboLion_SA, whose Twitter bio points out is a marketing professional.
"Kit Kat got it right," read the caption with fire emojis.
At the time of publication, the post had attracted more than 11 400 likes and 1 500 retweets as Saffas reacted to the amusing but ingenious ploy, otherwise known as guerrilla marketing, an advertising strategy in which a company uses surprise or strange interactions to promote a product or service.
SA wants a piece of the bench
Briefly News was on standby as we took a break and headed to the comments section to bring readers all the yummy reactions to the post.
"Lol ko kasi they'll eat those chairs."
"What type of marketing is this called, Lebo Or what does this fall under? Branding?"
"I'd be lying if I said I would not go and buy a KitKat on the day I see this. Brilliant advertising really puts pressure on me to go buy the product."
BMW smokes Porsche in drag race, Mzansi in stitches
Elsewhere, Briefly News previously reported that a social media user gave peeps a good laugh after he posted a video of a Porsche driver eating smoke when he was outdone by a BMW driver during a drag race.
The video was posted by user King Bambatha (@AubreyEsco) on Twitter. In the clip taken from inside the Porsche, the two cars can be seen taking off together before the BMW overtakes and swiftly owns the race, leaving his contender in the dust.
Mzansi users evidently enjoyed the 24-second-long clip and wasted no time sharing their views and feedback on the post.
Source: Briefly News