“The Way It’s So Expensive”: Woman Puts Jacobs Coffee Back Due to Price, Mzansi Amused

• It’s been a harsh winter for Jacobs Krönung coffee lovers as their favourite "drug" is now out of their league 
• A woman on TikTok shared a hilarious clip of attempting to put the loved coffee in her trolly, but she immediately placed it back on the shelf due to the bizarre price
• Mzansi could not contain themselves and roared in laughter as they could too relate to the struggle 
• Briefly News had a chat with the senior brand manager of Jacobs, Domaine Rautenbach to discuss the unbearable price hikes.

A woman on TikTok shared a hilarious clip of herself trying to shop for one of her most beloved goods.

Due to the jaw-dropping price, she placed the coffee right back where she found it.

Lady puts Jacobs Krönung coffee back due to price

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Jacobs coffee lovers have had the worst winter since their favourite drink is no longer in their league. The demand for coffee has caused many retailers to drastically increase the price, making it a luxury for people in a particular tax bracket.

The lady’s hilarious video made its rounds on TikTok, and netizens loved hard at how relatable it is in these challenging times. The lady captioned her post:

“I’m kidding.”

Watch the video below:

Netizens react to woman putting back Jacobs coffee on shelf

The Senior Brand Manager at Jacobs, Domaine Rautenbach, explained how customers could still enjoy their coffee for less:

“Many factors contribute to the price increase. Fluctuations in global supply and demand of imported coffee beans have significantly impacted coffee prices.

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“Currency exchange rates also play a crucial role in determining coffee prices, as coffee is traded internationally. When the local currency weakens against major trading currencies like the EUR, importing coffee becomes more expensive.

“Global supply is affected by climate change, causing irregular weather patterns in coffee-growing regions, leading to lower yields and increased production costs. Jacobs employs innovative strategies to maintain consistent quality and affordability despite these challenges. One approach is through our 47.5g and 95g jars, which offer consumers budget-friendly options without sacrificing their favourite coffee.

“These smaller pack sizes allow households to enjoy Jacobs coffee while being mindful of their budget, particularly during financial constraints. Additionally, our 3in1 range provides an affordable all-in-one solution, offering coffee, sugar, and creamer in a single sachet. This helps consumers save on the added costs of purchasing sugar and milk separately.”

The lady who had been shopping at Woolworths only wished for a decent cup of coffee, but the price instantly turned her off. The coffee quickly increased to R185 at Woolworths and fewer rands at other stores. 

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Netizens shared their thoughts in the comments section:

@Nicole will do anything for her coffee

"I am not kidding, I will get it even if it’s my last cent."

@Didimallo33 started reminiscing about the good old days:

"I started this journey at R79,00, I don't know what happened in-between."

@'mudiwabizabani70 just wants some rest with the grocery bill:

"When it comes to grocery shopping, we need a student discount because there's no way."

Woman puts Woolworths cake back due to price

Briefly News also reported that a clip of a lady putting a Woolworths cake back because of the price left many people laughing.

The footage captured the attention of many people online, generating many views along with thousands of likes and comments.

Source: Briefly News