AAA School of Advertising courses, fees, application, bursary, prospectus
AAA School of Advertising courses have shaped the creative industry for over three decades, offering competitive programmes designed to produce highly competent graduates. The institution is committed to equipping students with both practical skills and strong theoretical knowledge, ensuring they are fully prepared for the demands of the advertising and marketing world.

Source: UGC
TABLE OF CONTENTS
- Key takeaways
- AAA School of Advertising courses, fees, & application
- Degree programmes
- Diploma courses
- Foundation programmes
- Short courses
- Higher Certificate courses
- AAA School of Advertising online application
- AAA School of Advertising course requirements
- AAA School of Advertising courses and fees
- AAA School of Advertising campuses
- AAA School of Advertising bursary
- Contacts
- AAA School of Advertising vacancies
- Where can you study advertising courses in South Africa?
- What does AAA school stand for?
- Is AAA School of Advertising public or private?
- Is the AAA School of Advertising funded by NSFAS?
- What qualifications do you need to get into advertising?
- Which course is best for advertising?
- What course takes 3 months?
Key takeaways
- AAA School of Advertising is widely considered as the only African institution accredited by the International Advertising Association.
- Each accredited course is assessed and scored to ascertain that it meets international standards.
- The institution is also registered with the Department of Higher Education and Training and is accredited by the South African Qualifications Authority.
AAA School of Advertising courses, fees, & application
AAA School of Advertising offers a range of academic programmes in advertising and marketing. The courses help students and graduates discover their brilliance and equip them with the academic knowledge and practical skills needed in the workplace.
Degree programmes
- Bachelor of Arts: Marketing Communication (full/ part-time)
- Bachelor of Arts: Creative Brand Communication (full-time)
Diploma courses
- Diploma: Marketing Communication
- Diploma: Visual Communication
Foundation programmes
- AAA Foundation Programme
- Foundation Programme Summer School
Short courses
- Adobe After Effects
- Digital Marketing
- UI/UX design for digital media
Higher Certificate courses
- Higher Certificate in Marketing Communication
- Higher Certificate in Visual Communication
AAA School of Advertising online application

Source: UGC
Applying to the institution is a straightforward process, which is documented below.
- Visit the AAA College website on your computer, tablet, or another internet-enabled device.
- On the dashboard, click Apply Now.
- An application form will pop up on your screen. Enter the required details, ensure all information is correct, and click Send.
- Wait for communication from the college.
AAA School of Advertising course requirements
The requirements for various courses differ depending on the level of academic learning. The specific admission requirements by degree, diploma, and higher certificate qualifications are shown below.
Qualification | NQF | Duration | Minimum requirements |
BA in Marketing Communication (full-time) | 7 | 3 years | NSC with Degree endorsement APS: 24 if Maths was passed OR 25 if Maths Literacy was passed 50% for English/Language of Instruction 40% for Maths/Maths Literacy |
BA in Marketing Communication (part-time) | 7 | 4 years | NSC with Degree endorsement APS: 24 if Maths was passed OR 25 if Maths Literacy was passed 50% for English/Language of Instruction |
BA in Creative Brand Communication | 7 | 3 years | NSC with Degree endorsement APS: 24 if Maths was passed OR 25 if Maths Literacy was passed 50% for English/Language of Instruction 40% for Maths/Maths Literacy |
Diploma in Marketing Communication | 6 | 3 years | NSC with Diploma endorsement APS: 20 50% for English/Language of Instruction Passed Maths/Maths Literacy |
Diploma in Visual Communication | 6 | 3 years | NSC with Diploma endorsement APS: 20 AND a pass in Maths/Maths Literacy |
Higher Certificate in Marketing Communication | 5 | 1 year | NSC with Diploma endorsement APS: 20 50% for English/Language of Instruction. Passed Maths/Maths Literacy |
Higher Certificate in Visual Communication | 5 | 1 year | NSC with Diploma endorsement APS: 20 50% for English/Language of Instruction. Passed Maths/Maths Literacy |
AAA School of Advertising courses and fees
The tuition fee charged by the institution depends on the programme you wish to pursue. Each year, the school board decides on any fee increases, so the amounts are subject to change. Here is a summary table of AAA School of Advertising fees for both the Creative Faculty and Marketing Faculty.
Qualification | Year of Study | Total course fee paid over 11 months (Including deposit) |
BA Creative Brand Communication (NQF 7 – 3 Year) | 1st Year | R121 990 |
2nd Year | R127 990 | |
3rd Year | R130 990 | |
Diploma in Visual Communication (NQF 6 – 3 Year) | 1st Year | R106 990 |
2nd Year | R113 990 | |
3rd Year | R114 990 | |
Higher Certificate in Visual Communication (NQF 5 – 1 Year) | Year 1 | R64 990 |
BA Marketing Communication (NQF 7 – 3 Year) | 1st Year | R121 990 |
2nd Year | R127 990 | |
3rd Year | R130 990 | |
Diploma in Marketing Communication (NQF 6 – 3 Year) | 1st Year | R106 990 |
2nd Year | R113 990 | |
3rd Year | R114 990 | |
Higher Certificate in Marketing (NQF 5 – 1 Year) | Year 1 | R63 990 |
The AAA School of Advertising's fee structure for distance learning students is as follows:
Qualification | Year of Study | Total course fee paid over 11 months (Including deposit) |
BA Creative Brand Communication (NQF 7 – 3 Year) | 1st Year | R67 990 |
2nd Year | R69 990 | |
3rd Year | R72 990 | |
BA Marketing Communication – Part Time (NQF 7 – 4 Year) | 1st Year | R61 990 |
2nd Year | R65 990 | |
3rd Year | R68 990 | |
4th Year | R73 990 | |
Higher Certificate in Digital Marketing (NQF 5 – 1 Year) | 1st Year | R40 990 |
BA Honours in Digital Marketing (NQF 8 – 1 Year) | 1st Year | R69 990 |
Masters | 1st Year | R85 990 |
2nd Year | R74 990 |
Other fees are as follows:
Category | Fee payable |
Application fee | R800 |
Registration deposit – Non South African (RSA) students (new) | 30% of Annual Course Fees |
Transfer of Learning Modality (Contact to Distance Learning) | R7 000 |
Supplementary fee (per module) | R400 |
Change of course | R3 500 |
Remark fee | R600 |
Certificate re-print | R500 |
Reprint of academic record | R500 |
Deregistration admin fee | R2 500 |
Account activation admin fee | R3 500 |
Recognition of prior learning fees are as follows:
Category | Fee payable |
Fee per Application | R900 |
Fee per module where exemptions are awarded | R1 500 |
Credit Accumulation and Transfer (CAT) Fees are as follows:
Category | Fee payable |
Fee per application | Free |
Fee per module where credits are awarded (excluding articulation) | R1 500 |
AAA School of Advertising campuses
The college has two campuses. One is in Johannesburg, and the other is in Cape Town.
The AAA School of Advertising Cape Town and Johannesburg campuses are fully equipped with the latest computer technology. The classrooms are spacious to facilitate optimal learning.
AAA School of Advertising bursary
The college offers limited bursaries to students who meet the set criteria. It has collaborated with Student Hero to offer educational funding.
If you are interested in the bursary, you should visit the Student Hero bursary platform and follow the steps.
Sometimes, industry also awards bursaries to the college. These also require students to apply directly to the bursary-awarding institutions.
Contacts
If you wish to contact the institution for further enquiries, use the details below.
Head office/Johannesburg Campus
- Physical address: AAA House, The Braes Office Park, Cnr William Nicol & Bryanston Drive, Bryanston, Johannesburg
- Telephone numbers: 011 781 2772/3/4
- Email address: info@aaaschool.ac.za
AAA School of Advertising Cape Town Campus
- Physical address: AAA House, 6th floor, 112 Long Street, Cape Town
- Telephone numbers: 021 422 1800
- Email address: info@aaaschool.ac.za

Source: UGC
AAA School of Advertising vacancies
Vacancies at the college are announced when they arise. If you are interested in a position, you should check the official website as often as possible, as vacancies are announced there.
Where can you study advertising courses in South Africa?
You can pursue a degree, diploma, or higher certificate in advertising at the AAA School of Advertising in Johannesburg and Cape Town in South Africa.
What does AAA school stand for?
AAA stands for the Association of Advertising Agencies, which established the institution.
Is AAA School of Advertising public or private?
The college is a private institution established over 30 years ago by the Association of Advertising Agencies.
Is the AAA School of Advertising funded by NSFAS?
The college is private, meaning the NSFAS does not fund it. However, the institution has partnered with Student Hero to offer limited bursaries to students who meet the set criteria.
What qualifications do you need to get into advertising?
The requirements vary depending on the course and level of academic learning.
Which course is best for advertising?
The BA in Creative Brand Communication is ideal for aspiring art directors and copywriters who want to specialise in the creative side of advertising. On the other hand, the BA in Marketing Communication is best suited for students interested in strategic brand management and marketing leadership.
What course takes 3 months?
In South Africa, a 3-month course is usually a short skills programme rather than a full diploma or degree. Popular options include digital marketing, computer literacy, beauty therapy, caregiving, photography, and basic business or entrepreneurship training. These courses are often offered part-time or online by private colleges and training institutes.
AAA School of Advertising courses make the institution one of the top places to study advertising and marketing in South Africa. The school offers a wide range of programmes, including degrees, diplomas, and certificates, designed to equip students with industry-relevant skills and knowledge.
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