University of the Free State Students Advertise Small Businesses via School Mass Email

University of the Free State Students Advertise Small Businesses via School Mass Email

  • The University of the Free State (UFS) was in disarray when one student accidentally sent a mass email 
  • Earlier this week, the scholar’s business was aired online by her fellow students for the rest of the world to hear
  • Social media users discussed her case in numerous TikTok videos, which caused a division online 

PAY ATTENTION: You can now search for all your favourite news and topics on Briefly News.

A student at the University of the Free State went viral online after she mistakenly sent a mass email to the entire institution.

Students market business
University of the Free State students used the institution's email as a marketing tool. Image: @yamkela.vakele1
Source: TikTok

The scholar, Letato Mokoena, meant to write to her institution’s finance department about her financial crisis and NSFAS problems, but mistakenly tagged the whole school. Other students responded to her email, while others ridiculed her online.

The topic caused major discourse online, where many fought for Mokoena’s email to be disclosed, while others hopped online to laugh about her dire situation. A collection of videos has been posted on TikTok regarding the matter, where people have gained tons of engagement and views.

University of the Free State students market small businesses 

A student at the university, Yamkela Vakele, explained to South Africa yesterday how the scholars took advantage of the accidental mass email. Vakele acknowledged that Mokoena made a mistake and refused to share the details of her email:

“I will tell you why there is so much noise. Lerato sent an email to all registered students of UFS. The email appeared to all of us from all three campuses. The first people who replied to the email recommended Lerato to the right people. The problem started when people started responding to the same email, and now we are all receiving notifications.”

The youngster, however, disclosed that students kept on responding to the mass email and created a long thread of messages received by every registered scholar. Business-minded people saw a great marketing opportunity and advertised their small businesses on the email thread.

Watch the TikTok video below:

SA reacts to Lerato Mokoena’s accidental mass email

Social media users shared their thoughts on the student’s  accidental mass email:

UFS mass email goes viral
University of the Free State's mass email went viral on TikTok. Image: @yamkela.vakele1
Source: TikTok

@Tshego Badaass commented:

“The person who leaked that email didn't even bother to hide her student number.”

@Garfield prayed for the student:

“I hope she doesn't get in trouble.”

@𝓢𝓲𝓱𝓵𝓮 ♛ shared her feelings:

“I feel so bad for her.”

@Ntandoyenkosi Mvubu made a suggestion:

“She can recall the email so it can be removed from other people's inboxes. I hope she's okay.”

@Dimpho❤️ shared a similar experience:

“Someone once sent an email asking about refunds at CPUT, and we never made a noise.”

3 More university-related stories by Briefly News

Source: Briefly News

Authors:
Chuma Nontsele avatar

Chuma Nontsele (Human Interest Editor) Chuma Nontsele is a human interest journalist for Briefly News (joined in 2024). Nontsele holds a Diploma in Journalism and started her career working at Daily Maverick as a news reporter. Later, she ventured into lifestyle and entertainment. Chuma has 3 years of experience as a journalist. You can reach her at chuma.nontsele@briefly.co.za