Woman Shows Lovisa’s 70% off Mid-Season Sale, Intrigues South Africans: “The Cutest Items”

Woman Shows Lovisa’s 70% off Mid-Season Sale, Intrigues South Africans: “The Cutest Items”

  • A young content creator shared that while she was in Lovisa at Fourways Mall, she spotted a few items priced as low as R30
  • Lovisa, an accessories store, shared that it was having a mid-season sale with jewellery up to 70% off
  • Members of the online community took to the comment section to share how much they loved what they saw on their screens

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A woman showed Lovisa's marked-down items.
A young woman showed Lovisa's mid-season sale items. Images: @itsbabyness
Source: TikTok

A young content creator, who often plugs people with the latest deals and giveaways, shared the amazing marked-down items at Lovisa, a well-known accessories store, for their mid-season sale. Internet users who saw the jewellery on sale for up to 70% off adored the pieces on offer.

TikTok user @itsbabyness, who boasts over 37 000 followers on her account, visited Lovisa in Fourways Mall. She showed the range of earrings, including clip-ons, rings, necklaces, bracelets, charms, and belly rings. The discounted items were priced between R30 and R120 in the store. However, according to Lovisa's website, the mid-season online sale offers nothing over R50.

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Lovisa's sale sparks interest

A few local online community members and accessory lovers gathered under the post's comment section, excited to see what the store had to offer for such low prices. While some people shared how much they loved the accessories, others responded to the young woman's request about what prizes she should give away once she hits 40 000.

A surprised woman looking at her phone.
Lovisa's sale positively surprised many internet users. Image: Carlos Barquero
Source: Getty Images

Although the items were deemed affordable to some, an unfortunate @princessmimi.archives remarked:

"Yoh, if only I had money."

@anastasia._bez exclaimed to the online community with excitement:

"They have the cutest items on clearance right now!"

@moniquedejager3 wasn't specific but wrote in the comment section:

"Beautiful earrings."

@rakesiamuller, who was able to experience the sale firsthand, shared with the public:

"It differs with each location. I live in Springs and most sales were on earrings, hair stuff and necklaces, but when I went to Boksburg, it was more on bracelets, rings and piercings."

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After having a look at the accessories in the video, @venimoodley added under the post:

"I would love this for my daughter."

@ratorat0 took a different route and told people on the internet about their opinion of the store:

"One thing about Lovisa, if the earrings are cheap, it's over for your ears."

Take a look at the accessory items on sale in the TikTok video below:

3 Other stories about items on sale

  • Briefly News reported that a content creator in Johannesburg shared footage of how a 50% fragrance sale drew huge crowds. One person saved over R6 000 on luxury fragrances, a deal people praised.
  • In August, 2025, a Cape Town-based content creator showed massive discounts at Uniq Clothing's end-of-season sale. With some items marked down by over 75%, the woman paid R175 for name-branded items worth R700.
  • Last year, a local woman plugged social media users with H&M's 50% off sale, showing off all the cute items. The video caught the attention of many, who flocked to the comment section to express their thoughts.

Source: Briefly News

Authors:
Jade Rhode avatar

Jade Rhode (Human Interest Editor) Jade Rhode is a Human Interest Reporter who joined the Briefly News team in April 2024. She obtained her Bachelor of Arts degree from Rhodes University, majoring in Journalism and Media Studies (distinction) and Linguistics. Before pursuing her tertiary education, Jade worked as a freelance writer at Vannie Kaap News. After her studies, she worked as an editorial intern for BONA Magazine, contributing to both print and online. To get in touch with Jade, email jade.rhode@briefly.co.za

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