“It’s Sad”: Beloved Joburg Security Guard David Sejobe Honoured With Billboard After Fatal Accident

“It’s Sad”: Beloved Joburg Security Guard David Sejobe Honoured With Billboard After Fatal Accident

  • A TikTok user shared a video showing a billboard honouring David Sejobe, a beloved security guard at MultiChoice Randburg, who was killed
  • The billboard features David's smiling face with a thumbs-up and a touching message
  • Motorists and even a police vehicle honoured his memory by hooting as they passed under the billboard
A post went viral.
David Sejobe, a security officer from Randburg. Images: @reubenyuda01
Source: Facebook

A beloved Randburg security guard who touched the lives of thousands has been honoured with a special billboard after his tragic death. TikTok user @mpho_mahase shared a video on 3 February 2026 showing the touching tribute to David Sejobe, who was killed in a hit-and-run accident on 30 January 2026.

The video showed the scene outside the MultiChoice building on Bram Fischer Drive, where David worked as a security guard. A large billboard was put up featuring a beautiful photo of David with his infectious smile, while giving a thumbs-up. The billboard reads

"Every day is a good day to smile, hoot to remember our Ntate David."

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“He was loved”: Hundreds gather outside MultiChoice offices to celebrate the life of David Sejobe

As the camera captured the scene, motorists passing by in both directions hooted to honour David's memory. Even a police vehicle put on its siren to pay tribute to the beloved security guard. All the vehicles followed suit, creating a chorus of hoots celebrating the life of a man who brought joy to so many people.

David Sejobe was 49 years old when he was tragically killed while cycling to work on Friday, 30 January 2026. He had worked as a front-of-house security guard at MultiChoice since 2015 and became widely known for his infectious smile, enthusiasm, and warm daily greetings to motorists and pedestrians on Bram Fischer Drive.

He was described as the "life of the party" at the MultiChoice gate, often dancing and greeting passers-by. This earned him deep admiration from employees, management, and the local community. His positive energy and genuine kindness made him more than just a security guard; he became a symbol of positivity and human connection.

David was also a dedicated cyclist known for his long-distance rides. He once cycled from Johannesburg to Venda to raise funds for charity and reportedly used cycling to manage health conditions. His passion for cycling and helping others made him an inspiration to many.

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Mzansi rallied together as donations for a beloved security guard passed R300,000

Following his passing, hundreds of people, including motorists, paid tribute to him outside the MultiChoice building. A BackaBuddy crowdfunding campaign was launched in his honour and has raised over R330,000 to support his family.

Watch the TikTok clip below:

Mzansi heartbroken over Sejobe's passing

Social media users shared their love and support on TikToker @mpho_mahase's clip:

@dimplequeenn said:

"Seeing him on the billboards means he was not just a security but something big to people 🥰🥰🥰."

@busie wrote:

"I'm so deeply hurt about David's passing, but the worst was when I watched a video about him losing his house yet with a Smile. That was heartbreaking 💔 😢."

@josephinenkunua shared:

"I don't know him personally, but from what I see... I am emotional 😢😢🕊."

@skwashvater asked:

"Did the person who ran into him get arrested?"

@amukelaniqueen said:

"Whoever did this, yoh."

@bubu expressed:

"I hate that he can't see this 😭😭😭."

@mamakhe wrote:

"Yhooo😭💔."

@malungelontjana added:

"😭😭😭RlP!"
A clip went viral.
A security guard, David Sejobe, was honoured with a billboard. Images: @mpho_mahase
Source: TikTok

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Source: Briefly News

Authors:
Nerissa Naidoo avatar

Nerissa Naidoo (Human Interest Editor) Nerissa Naidoo is a writer and editor with seven years of experience. Currently, she is a human interest writer at Briefly News and joined the publication in 2024. She began her career contributing to Morning Lazziness and later joined Featherpen.org. As a TUW ghostwriter, she focused on non-fiction, while her editorial roles at National Today and Entail.ai honed her skills in content accuracy and expert-driven editing. You can reach her at nerissa.naidoo@briefly.co.za

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