Ami Faku Went From Being Rejected on ‘Idols SA’ to a Megastar Who Often Works With Grammy Winner Black Coffee

Ami Faku Went From Being Rejected on ‘Idols SA’ to a Megastar Who Often Works With Grammy Winner Black Coffee

  • Amanda 'Ami' Faku is a South African musician who has continued to soar in her career since her debut album Imali in 2019
  • Ami nearly had her dreams crushed prior to her debut when she kept auditioning for singing competitions such as Idols SA and getting rejected
  • However, being a go-getter and hard worker, she was able to secure a recording contract and has not looked back since
  • Inspired by Ami's determination to achieve her dreams, Briefly News nominated her for their special project Briefly News Women of Wonder 2022

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Amanda Faku, more popularly known as Ami Faku, has faced nearly every adversity life has to offer. Her now-thriving music career did not come to her on a silver platter.

Ami Faku
Ami Faku may not have won 'The Voice South Africa' in 2017 but she stands among the greatest Mzansi musicians of this generation. Image: supplied (left) and @ami_faku (Instagram)
Source: UGC

The talented musician, who began singing at the age of six, struggled to make her music career a reality. Ami was turned down by so many Mzansi singing competitions that she almost gave up. However, through perseverance and hard work, the 29-year-old was able to break through barriers and become one of the country's leading singers.

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Briefly News spoke with Ami to better understand her journey to stardom.

The Voice South Africa was Ami Faku's big break

The Into Ingawe singer dominated the singing competition and has never looked back. Despite being rejected twice from Idols SA, Buzz South Africa reported that Ami gathered the courage to audition for The Voice South Africa in 2017.

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Ami stole the judges' hearts with her rich voice, and Mzansi fell in love with her. According to News24, Ami stood out by earning the fastest four-chair-turn in the show's history.

Although her journey on The Voice South Africa appeared to be easy after her huge achievement, Ami confirmed that entering the show was difficult.

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"Entering The Voice SA was a challenging experience for me. It changed my life by opening doors that helped me achieve my dreams. I was determined to take part in the competition because it would allow me to do what I love."

Ami's tenacity served her well after she was not crowned The Voice South Africa winner. The star secured a recording contract with Vth Season and released her debut studio album Imali, which broke records. Despite the success, Ami says the decision to take her incredible talent seriously is one of the biggest obstacles in her life. She said:

"The biggest obstacle was the decision to make my talent a serious thing."

After witnessing her life change for the better following the release of Imali, Ami's advice to aspiring musicians is:

"Always have faith in your abilities and pursue your goals with tenacity. Stay true to who you are and block out the noise from the outside world. Develop your craft and go for the opportunities."

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Ami Faku draws inspiration from Brenda Fassie

After making big moves in the music industry, Ami is now an inspiration to many upcoming musicians. However, like any other person, she has idols she looks up to.

Ami expressed admiration for the late legendary musician Brenda Fassie. Ma Brrr passed away 18 years ago, but her music remains the most iconic ever produced in Mzansi. Brenda was the pinnacle of artistry. Ami said:

"Brenda Fassie, for her longevity in music and her authenticity."

Ami Faku wishes to use her huge platform to make a change in South African women's lives

Although always overlooked when combating women's challenges in the country, Ami said she believes music can help ease some of the difficulties Mzansi ladies face.

"By sharing our stories of love, hardships, and breakthroughs, music can make a good change for women in South Africa. So many women feel as though they do not have a voice or a platform to share their talents, and music gives you that opportunity."

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The Abalele hitmaker believes that love and strength are the most important tools that a modern South African trying to change the country for the better should have.

"I believe the qualities a modern South African woman should have is to be brave and compassionate."

Briefly News 2022 Women of Wonder aims to inspire women

Briefly News wants to celebrate the female changemakers of 2022 by honouring a few influential, inspiring women.

The team looked for women who made a success despite some of the tough challenges they faced in their respective sectors.

Our goal is the create inspirational content that shows our audience what the embodiment of a resilient and strong South African woman is.

Briefly News wants to motivate other women to go beyond their limits.

If you want to participate in our next special project or want to be featured in one of Briefly News' women empowerment articles, please email contact@briefly.co.za with Women Empowerment in the subject line.

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Ami Faku excited to share the studio with Grammy award-winner Black Coffee

In other stories, Briefly News reported that Ami Faku has fulfilled the dreams of many music lovers. The singer teamed up with Grammy winner Black Coffee on new music.

Ami posted a video of herself working hard in the studio with Black Coffee. With music playing in the background, the stars could be seen brainstorming, recording, and monitoring their work.

Ami Faku's post immediately drew hundreds of comments who gushed about the collab.

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Source: Briefly News

Authors:
Privie Kandi avatar

Privie Kandi (Entertainment Editor) Privilege Kandi is an entertainment news editor (joined Briefly in 2022). A Journalism and Mass Communication graduate from the Christian College of Southern Africa (2016), she has been in the arts and entertainment industry for six years. Privie has worked for the Zimbabwe International Film and Festival Trust as a communications officer and a writer and TV producer for lifestyle and entertainment channel CME TV. She passed a set of trainings by Google News Initiative. You can reach her at privie.kandi@briefly.co.za.

Sinazo Tshambuluka avatar

Sinazo Tshambuluka (Editor) Sinazo Tshambuluka is a Briefly News Entertainment writer. She has been with the fantastic Briefly News team since July 2022. Previously, she freelanced for Opera News for a year, covering current affairs and entertainment news. She graduated from the University of Cape Town in 2021 with a Bachelor of Social Science in Media and Writing and Sociology. You can reach her via sinazo.tshambuluka@briefly.co.za