Mmusi Maimane’s BOSA Political Ad Leaves Mzansi in Stitches

Mmusi Maimane’s BOSA Political Ad Leaves Mzansi in Stitches

  • Build One SA's president, Mmusi Maimane's political ad for the party's 2024 general election campaign had people laughing
  • Maimane's video was a creative take on the classical block-building game called Jenga with a hilarious twist
  • South Africans gave the ad a thumbs-up and many praised him for the creativity and the video's funny ending

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With over seven years at Daily Sun and Vutivi Business News, Tebogo Mokwena, a Briefly News current affairs journalist, offered insights into South African politics, political parties and election dynamics.

Mmusi Maimane's political ad made people laugh
Netizens laughed at Mmusi Maimane's political ad. Images: Guillem Sartorio/AFP via Getty Images and The Good Brigade
Source: Getty Images

JOHANNESBURG – Build One SA's president Mmusi Maimane's political campaign ad struck many South Africans' funny bones, particularly how it ended.

Maimane posts election campaign video

@MightiJamie posted Maimane's video on his X account. In his video, Mmusi Maimane says crime, corruption and a failing education system have destabilised the nation, leading to high unemployment. He then encouraged South Africans to vote for his party, which he said would provide employment opportunities if voted into power on 29 May.

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The end of the video shows a hand entering the frame with a Jenga block written "corruption." The hand tries to force the block into the tower Maimane was building throughout the video, and he gives the hand a stern but hilarious rebuke. Watch the video here:

The ad tickled South Africans

Netizens laughed heartily at the ad and gave it a thumbs-up.

BlackLivesMatter said:

"It's giving Nando's."

Goodvill said:

"This advert slaps."

Academia said:

"Maimane killed it there with his concluding remarks."

Kgaolo said:

"Cyril has six days to respond to his diss track."

Not everyone liked the ad

MaShengeOffline said:

"I honestly can't take him seriously. It's a pity because he does have good points here and there. He tries too hard, and I think of DA every time I see him."

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Makrila said:

"It's difficult to trust him because he crossed a lot of people over to the DA."

DA slammed for flag-burning ad

In a similar article, Briefly News reported that the Democratic Alliance's flag-burning ad received severe criticism online, with former Public Protector Thuli Madonsela among its critics.

The DA's ad depicted the burning of the South African flag, a metaphor for the country's state under the African National Congress. Madonsela said the ad missed the mark.

Source: Briefly News

Tebogo Mokwena avatar

Tebogo Mokwena (Current Affairs editor) Tebogo Mokwena is a Current Affairs Editor at Briefly News. He has a Diploma in Journalism from ALISON. He joined Daily Sun, where he worked for 4 years covering politics, crime, entertainment, current affairs, policy, governance and art. He was also a sub-editor and journalist for Capricorn Post before joining Vutivi Business News in 2020, where he covered small business news policy and governance, analysis and profiles. He joined Briefly News in 2023. Tebogo passed a set of trainings by Google News Initiative Email:

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