Cheslin Kolbe and Benni McCarthy join SportyBet as new brand ambassadors
- South African rugby champion Cheslin Kolbe and football icon Benni McCarthy join SportyBet as official brand ambassadors.
- Kolbe and McCarthy headline SportyBet’s strengthened presence across Africa and global sports markets.
- The appointments mark a major step in SportyBet’s mission to elevate African sporting excellence on the world stage.
Source: UGC
SportyBet, the flagship betting platform owned by global sports and entertainment powerhouse Sporty Group, today announced the appointment of two of South Africa’s most celebrated athletes — Cheslin Kolbe and Benni McCarthy — as its newest official brand ambassadors. The announcement reinforces SportyBet’s commitment to elevating African sporting excellence while expanding its influence across Africa and beyond.
Cheslin Kolbe stands as one of South Africa’s most celebrated rugby talents, a current Springbok and two-time Rugby World Cup Champion, having helped secure global titles in both 2019 and 2023. Renowned for his explosive speed, elusive footwork, and match-winning brilliance, Kolbe remains a central figure in the national side and one of world rugby’s great modern entertainers. Before rising to global prominence, Kolbe also showcased his versatility on the international sevens stage. As part of the South Africa Sevens squad, he contributed to the Blitzbokke’s bronze medal at the 2016 Rio Olympics, adding another milestone to a distinguished international résumé.
Joining him is Benni McCarthy, the most decorated footballer in South African history. McCarthy is the country’s all-time leading goal scorer and remains the only South African ever to lift the UEFA Champions League trophy, a triumph he achieved with FC Porto under legendary coach José Mourinho in 2004. Today, he continues to shape African football as the head coach of Kenya’s national team.
“It is with the utmost pride that we welcome Cheslin Kolbe and Benni McCarthy as SportyBetSportyBet brand ambassadors,” said Miguel Puche, Global Brand Director at Sporty Group. “Both athletes are icons whose excellence, discipline and ambition reflect the values we champion. Their stories resonate deeply with fans across Africa, and they embody the bold, global vision that drives SportyBetSportyBet.”
The appointments come as Sporty Group prepares to unveil a series of major initiatives and fan-focused innovations across its ecosystem. With Kolbe and McCarthy joining SportyBet’s expanding ambassador lineup, the company strengthens its mission to deliver world-class sports engagement, premium content, and next-generation digital experiences to millions of users worldwide.
About Sporty Group
Sporty Group is a consumer-first global sports and entertainment company with unparalleled sports platforms serving millions of daily active users via technology and operations hubs across four continents. The platforms deliver premium, live, engaging content to sports fans around the world through its network of complementary brands. For more information, please visit SportyGroup.com.
Source: Briefly News
