The PSL Has Hit the R900 Million Jackpot After Landing a New Sponsor

The PSL Has Hit the R900 Million Jackpot After Landing a New Sponsor

  • The betting company, Betway, have been announced as the new sponsor for the PSL after the expiration of the deal with previous sponsors, DSTV
  • The new three-year deal will be worth R900 million, while the new season will begin on Saturday, 3 August 2024
  • Local football fans welcomed the news on social media, and they hope the change will see more matches being broadcast to the public

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PSL boss Dr Irvni Khoza announced a new PSL sponsor.
PSL boss Dr Irvin Khoza welcomed a new sponsor for the league. Image: Adam Davy/EMPICS.
Source: Getty Images

PSL chairman Dr Irvin Khoza has announced that the betting company Betway will be the new sponsor for Mzansi's top league.

The new deal was announced after the PSL announced that it would end its partnership with broadcaster DSTV, which previously sponsored the competition.

Dr Irvin Khoza names a new PSL sponsor

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Khoza provided the details of the new sponsorship in the tweet below:

According to iDiski Times, Khoza said the new sponsorship will bring a record amount of funds to the competition, which will welcome debutants Magesi FC next season.

Khoza said:

"We now have Betway Premiership as the league's sponsorship. It is a three-year deal worth R900 million. The league is starting on 3 August."

With the new sponsorship being named, Mzansi's top sides can fight for a newly designed trophy while the previous title spent it's entire existence in the Mamelodi Sundowns' trophy cabinet.

Fans welcome the change

Local football fans welcomed the change on social media and said they hoped it would result in more matches being broadcast on television.

Modise Mpho said the previous sponsors hurt local football:

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"Our football was held hostage by DStv, making match rights expensive because they are sponsoring it. Consequently, the majority stopped following it."

Mlondolozi Msweli asked a question:

"So, will games go back to SABC?"

Thabang Morotoba made a request:

"The PSL belongs to SABC, not Dstv; the public broadcaster must do the right thing and bring the sport they love to the public."

Bongani Bobo backed Sundowns to continue their dominance:

"As Sundowns, we will ensure that even the Betway Premiership trophy is ours and ours alone; we did it with the DSTV premiership, so we can do it with this one."

Mokopane Mpho Mahapa still prefers a former sponsor:

"I still miss the ABSA premiership."

PSL champions add European flavour to their coaching staff

As Briefly News reported, French coach Florian Folz has joined Mamelodi Sundowns as part of their new technical team.

The French coach has worked all over Africa and Europe, while he will serve as an assistant to senior staff members Manqoba Mngqithi and Steve Komphela.

Source: Briefly News

Authors:
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Junior Bester (Editor) Junior Bester is the current Entertainment (Sports) Writer at Briefly News. He achieved a ND:Journalism at the Cape Peninsula University of Technology in 2012. He worked for Independent Newspapers from 2011 till 2022 covering news, sport, business and entertainment for titles such as Weekend Argus, Cape Argus, Daily Voice and Northern News. Junior passed a set of trainings by Google News Initiative. He joined Briefly News in 2024. You can reach him at junior.bester@briefly.co.za