Shoprite Reports Strong Revenue Amid Challenging Market, SA Amazed: “Invest in Your Workers”

Shoprite Reports Strong Revenue Amid Challenging Market, SA Amazed: “Invest in Your Workers”

  • Shoprite reported sales of R121 billion, which is up 13.9% despite the challenging trading environment
  • Based on reports, online sales surged by 63%, all thanks to the game-changing Checkers Sixty60 app
  • South Africans are seizing the moment to push for improved salaries for the diligent staff in Shoprite's stores
Customers bought groceries from Shoprite
Shoprite's profits surged despite a tough trading environment. Image: Per-Anders Pettersson
Source: Getty Images

Shoprite got Mzansi buzzing with its impressive financial results. Despite facing challenges, the retailer reported robust sales of R121 billion for the 26 weeks ending 31st December 2023.

Customer support and online sales

So what's their secret? According to the company, it's all about their commitment to providing quality offerings across their brands and the support from their loyal customers.

The Checkers Sixty60 app has played a crucial role, with online sales surging by an impressive 63% during the reported period.

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Expansion and job creation

Shoprite isn't just thriving in terms of sales. The company also expanded its footprint by adding 197 new stores, bringing its total number to 3,543, reported SABCNews. Additionally, Shoprite created over 2,600 jobs in this period.

Advocating for Shoprite staff

While Shoprite celebrates its success, some South Africans are using the opportunity to advocate for better wages for the hard-working staff in its stores.

With long hours and dedicated service, many believe these employees deserve fair compensation for contributing to the company's success.

See some comments below:

Thami Duma wrote:

"Customer service is not up to scratch but price-wise it's the best."

Prelate Makhado mentioned:

"But their workers are still under paid."

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Amuszman Amuszman asked:

"Can the government somehow enforce Shoprite to give shares to its employees because really those people are working very hard?"

Faith Smith commented:

"Please invest in your workers and pay them better salaries. "

Remy Zulu said:

"Shoprite is a risk taker, putting their shops in every corner of South Africa. Now they are reaping the fruits."

Checkers Sixty60 driver robbed of groceries

South Africans were left in a state of anger and confusion after a Checkers Sixty60 driver was held at gunpoint and robbed of groceries he was delivering.

A video of the incident was posted on X. In the video, the man is parked outside a property waiting to deliver groceries. Suddenly, two men come from behind him and rob the delivery man.

Source: Briefly News

Hilary Sekgota avatar

Hilary Sekgota (Head of Desk for Evening and Weekend content) Hilary Sekgota is the Head of Desk for Evening and Weekend content at Briefly News. She completed a BA in Communication Science from Unisa in 2018 and a Diploma in Journalism from Varsity College in 2010. She also passed a set of trainings by Google News Initiative. Hilary joined the Briefly News team in 2022 and started her journalism career at Tshwane Sun. She has 12 years of experience covering current affairs and human interest topics. Email:

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