Somizi’s Clothing Range ‘Sompire Kids’ Will Be Available in Stores in 2024 Despite Backlash

Somizi’s Clothing Range ‘Sompire Kids’ Will Be Available in Stores in 2024 Despite Backlash

  • Somizi Mhlongo's children's clothing range, Sompire Kids, will be hitting the shelves in 2024
  • The clothing range faced backlash when it launched, with many people finding fault in everything about the clothes
  • He told the media that he welcomes constructive criticism as it will help better the brand

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Somizi Mhlongo launched his kid's clothing range, Sompire Kids, and despite facing backlash, he is looking to grow the brand.

Somizi has launched Sompire Kids.
Parents can get their hands on any of the clothes from the Sompire Kids range in physical stores in 2024. Image: @somizi
Source: Instagram

Sompire will be available in physical stores

Somizi Mhlongo's children's clothing range, Sompire Kids, will be hitting the shelves in 2024.

When he launched the brand, he spoke positively about it, saying he intended to encourage children to be bold, much like the slogan:

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“Brave enough to be yourself.”

He recently gushed at a child unboxing his new clothes and said:

"Seeing this makes my heart so warm. My job is done. Happy confident kids!!! Happy me. @sompire_kids. BRAVE ENOUGH TO BE YOSELF."

Somizi welcomes criticism regarding Sompire Kids

The Idols SA judge recently told IOL that he welcomes constructive criticism as it will help better the brand in many ways.

Somizi also told the publication that it would also assist them in being at the top of their game.

“Feedback will serve as a continuous tool to keep us at the forefront of the industry, enabling us to enhance and refine our offerings for a more impactful customer experience.”

Somizi's clothing range faces backlash

When it was launched, the clothing range faced backlash from social media users, with many people finding fault in everything about the clothes. Many had their own opinions about the brand's intentions, especially since it is aimed at young people.

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He, however, told Briefly News that his love for children helped bring his idea to life.

“To their innocent eyes, I appeared as if I were a character from a cartoon, akin to Mickey Mouse, Minnie Mouse, or even Santa Claus, which was utterly unreal and enchanting. This heartfelt connection with children and deep love and passion for them served as the catalyst for this new venture,” said Somizi.

Somizi's catwalk in video impresses many

In more Briefly News, Somizi Mhlongo worked the runway during the live recording of Idols SA in a designer costume that made him look stunning.

Many of his followers approved of the look and the walk and epitomised Somizi as a game-changer in the fashion industry.

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Source: Briefly News

Authors:
Jessica Gcaba avatar

Jessica Gcaba (Entertainment editor) Jessica Gcaba is an Entertainment Editor for Briefly News (joined in 2023). She is a Journalism graduate from the Durban University Of Technology (2019). She has 4 years of experience as an Entertainment and Lifestyle Journalist at Africa New Media Group writing for ZAlebs website. She passed a set of trainings from Google News Initiative. To reach her, contact: jessica.gcaba@briefly.co.za