Miss South Africa Draws an Impressive 1.7 Million Viewers, an Increase from 2023 Broadcast

Miss South Africa Draws an Impressive 1.7 Million Viewers, an Increase from 2023 Broadcast

  • The live broadcast of Miss South Africa drew an impressive 1.7 million viewers, an increase from 2023
  • Entertainment commentator Phil Mphela reported that the 2023 broadcast managed to pull 1,08 million people
  • South Africans argued that this was caused by the drama involving Chidimma Vanessa Adentshina

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The ratings for Miss South Africa were not affected by the online noise that erupted leading up to the final showdown. The beauty pageant managed to rope in millions of viewers, sparking a debate online.

Miss South Africa pageant pulls in 1.7 million viewers.
Miss South Africa had an increase in viewership. Image: Frennie Shivambu
Source: Getty Images

Millions tune in for Miss SA

One can argue that this year's Miss South Africa was one of the most controversial; however, people are still tuned in to crown a new queen. Helmed by the seasoned broadcaster Bonang Matheba, 1.7 million viewers tuned in to watch the show's finale.

Entertainment commentator Phil Mphela took to X to share that in 2023, 1,08 million people watched the final episode.

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"The live broadcast clocked an Average Minute Rating (AMR) peak of an impressive 1.7 million. This is an improvement on 2023’s ratings of a 1,08-million peak," Phil reported.

He also shared that fewer people were in attendance, saying the pageant had only 8.5% audience share.

"Basically, the show did very well and increased viewers. The audience share was lower than last year, but that just means more people across the channels were watching TV than last year at the same time — bigger pie, as it were."

Mzansi says it's thanks to Chidimma drama

Many people argued that this was caused by the drama involving Chidimma Vanessa Adentshina and her nationality.

@PovertykillerB said:

"I always knew that them not responding on the Chidimma issue, they were playing a chess game. They knew it would benefit them."

@MongikaziJ added:

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"Give @Bonang that Bell's."

@Elite_Employee0 argued:

"It was a long weekend, and Chidimma was booted out before the live show... So, in a nutshell, Bonang Matheba was the main reason we tuned in. Thank you."

@WolfLXXXVIII mentioned:

"The people commenting that they watched for Bonang are petty. It was a good production. It's not perfect, with many technical glitches, but that’s how live broadcast is. Nothing’s ever perfect, and Chidimma being in all those visuals showed their show/schedule was clocked in."

Did Lerato Kganyago ignore Chidimma?

In a previous report from Briefly News, a video of Lerato Kganyago trended after she seemingly ignored Chidimma Adetshina at the Miss SA event.

Kganyago had defended the model after she was dragged online but quickly ate humble pie when Home Affairs aired her family's dirty laundry.

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Source: Briefly News

Authors:
Jessica Gcaba avatar

Jessica Gcaba (Entertainment editor) Jessica Gcaba is an Entertainment Editor for Briefly News (joined in 2023). She is a Journalism graduate from the Durban University Of Technology (2019). She has 4 years of experience as an Entertainment and Lifestyle Journalist at Africa New Media Group writing for ZAlebs website. She passed a set of trainings from Google News Initiative. To reach her, contact: jessica.gcaba@briefly.co.za