Lekompo Star King Monada Excited About Signing With Sony Music: “I Just Want Something Different”

• South African Lekompo star King Monada recently bagged a huge deal that will change his career
• The Limpopo-born artist signed with Sony Music on Wednesday, 16 July 2025, at their Rosebank offices
• During an interview, Monada mentioned his reason for deciding to sign with Sony Music

Things are looking great for the Limpopo-born star King Monada as he recently made a huge career change and bagged himself a major deal.

According to TshisaLIVE, the artist, who has an impressive car collection, earlier signed a deal with Sony Music on Wednesday, 16 July 2025, at their Rosebank offices in Johannesburg.

During his interview with the publication, Monada revealed how he has made a name for himself in recent years and that it was now time for him to make a change in his career that will benefit him and also take his music to global heights.

He said:

I wanted to make changes because I can't continue releasing music through our usual channels. Although we've had strong support, reaching other countries with our music remains challenging. I trust Sony to do more than I have for my career. Since I've managed to get this far, I decided to sign with Sony."

The Briefly News entertainment awards nominee further mentioned he has many hits under his belt, and also, while he was signing at Sony Music, he was gifted with a gold plaque for his hit song Lemenemene, which has garnered 12 million views on YouTube and 31,816 units in total.

"When I make music, I don't approach it by drawing from personal experiences. Instead, I aim to be creative and explore new territory I haven't covered before. If you look at titles related to depression, you'll see they are mostly in hip hop or other genres, not lekompo.

"I really enjoy Nigerian music, and soon I'll collaborate with someone who does Afrobeat. For now, though, I'm concentrating on local artists. There are some features, but it's mainly just me and my usual crew."

Content creator Seemah signs with Sony Music

In March 2023, the popular content creator Seemah managed to leverage her social media influence and landed a deal with Sony Music Africa as an amapiano artist.

Seemah released a song titled Industry, and the official audio got rave reviews on YouTube. On the day she debuted her single, Sony Music announced their partnership on their socials and posted a teaser of her track:

"Welcome Seemah to the family, the social media sensation drops her debut single ‘Industry.’."

MacG exposes Sony Music on his podcast for allegedly nearly trapping him in shady deal

In another article, Briefly News reported that the controversial MacG told his chillers how things work at Sony Music Africa. The talk show host says he was close to being trapped in a shady contract.

Podcast and Chill fans expressed their anger with Sony for trying to do MacG dirty. Peeps discussed how record labels are always taking advantage of artists anytime they get them.

Source: Briefly News