Lasizwe and Ashley Ogle Lead With the Most Nominations at the 2025 SASMAs

• Ashley Ogle and Lasizwe secured the most nominations at the 2025 South African Social Media Awards
• Lasizwe's hilarious content has made him internet famous, while Ogle's appearance on Big Brother Mzansi made her an overnight celebrity, and together, they have taken social media by storm
• They are among the most-loved social media celebrities and are tied in their respective categories

Lasizwe Dambuza and former Big Brother Mzansi star Ashley Ogle are leading the pack with the most nominations at the 2025 South African Social Media Awards (SASMAs).

The media personalities, famous for their online content creation and legion of fans, are tied with three nominations in their respective categories.

Lasizwe is going head-to-head with international stars in the African Social Media Star of the Year category, and is also competing in the Most Popular Content Across Platforms and Social Media Personality of the Year categories.

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Meanwhile, Ogle is contesting against fellow BBMzansi stars Yolanda and her former nemesis Mshini Lekwadu in the Emerging Social Media Personality of the Year and Most Popular Hashtag categories, respectively.

The famous influencer is also battling it out with her on-screen bae, Sweet Guluva, in the Social Media Newcomer.

Lasizwe has steadily grown a massive following over the years with his hilarious videos that have sustained his career and attracted brands. Meanwhile, Ashley is a newcomer but has already become a brand magnet and one of the most-loved personalities on social media.

She recently landed an endorsement with a renowned car dealership and even became an ambassador for DJ Zinhle's Era, and with the support of her fans, Ashley’s star continues to rise.

The awards officially take place on 22 November 2025, and voting lines are open for six weeks, from 16 August to 08 November. Read the full list of nominees.

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Here's how social media reacted to nominations

Social media erupted with fans declaring their support for Ashley Ogle across all the categories. Read some of their comments.

RebeccaNku66126 said:

"I vote for Ashley Ogle 98."

QueenTshego012 pleaded:

"Please fix your website so we don't vote in the comment section, bandla. ALLURE ASHLEY OGLE. ASHLEY OGLE SPARKS."

AudetteGarayi posted:

"I’m going hard to vote for my @MaddieOgle."

Dami_Lala2 added:

"Obviously Ashley Brylnn Ogle. God of week four evictee, we are still saying thank you."

charmzm posted:

"Morning, fam, let’s continue voting for Ashley."

QueenTshego012 declared:

"Ashley Ogle or nothing, that's the password."

Misstrallette responded:

"Ashes, you need to take this one. Vote like your life depends on it."

MellyLisah rallied fellow supporters:

"Ashes, the pressure is up there, but you know what the sky is the limit. Let your vote be your voice."

SAMAs to host virtual ceremony

In an earlier report, Briefly News shared online reactions to a bizarre announcement by the South African Music Awards (SAMAs).

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Organisers revealed that they would be hosting a virtual nominee announcement ceremony in 2025, unlike what they have done before.

Source: Briefly News