Jordan Matter's net worth and biography: 11 quick facts about the YouTube star
Over the years, Jordan Matter's net worth, estimated at $14.2 million, has grown through photography, bestselling books, and viral YouTube content. As one of the oldest creators still active, he advises on succeeding online, once saying:
The way to break through is to stay original, be yourself, find something unique that you have to say, and stay consistent.
Source: Getty Images
TABLE OF CONTENTS
- Key takeaways
- Profile summary
- Jordan Matter’s net worth makes him a millionaire YouTuber
- 11 quick facts about the YouTube star
- 1. Jordan is the oldest YouTuber to hit 10 million subscribers
- 2. He was born into a creative household
- 3. Jordan's career did not start with a camera
- 4. His 24 Hour Waterpark Challenge has over 111 million views
- 5. Jordan is a New York Times bestselling author
- 6. His photography has earned top collaborations
- 7. He earns hundreds of thousands monthly
- 8. He has multiple film credits
- 9. Matter is a father of two
- 10. He stands at 5 feet 8 inches tall
- 11. Jordan Matter's daughter has also gone viral
- FAQs
- Conclusion
Key takeaways
- Jordan Matter is a photographer, author, and YouTuber known for bestselling books Dancers Among Us (2012) and Born to Dance (2018).
- He launched his YouTube channel in 2006, now with over 32 million subscribers and 12 billion views.
- Viral hits like 24 Hour Waterpark Challenge and collabs with stars like JoJo Siwa expanded his global reach.
Profile summary
Full name | Jordan Matter |
Gender | Male |
Date of birth | 6 October 1966 |
Age | 58 years old (as of September 2025) |
Zodiac sign | Libra |
Place of birth | New York City, United States |
Nationality | American |
Ethnicity | White |
Religion | Christianity |
Sexuality | Straight |
Height | 5'8" (173 cm) |
Weight | 65 kg (143 lbs) |
Hair colour | Light brown |
Eye colour | Hazel |
Mother | Paula Feiten |
Father | Alex Matter |
Marital status | Married |
Wife | Lauren Boyer |
Children | Hudson and Salish |
Profession | Photographer, YouTuber, author, and film director |
Net worth | $14.2 million |
Social media |
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Jordan Matter’s net worth makes him a millionaire YouTuber
According to YouTubers.me, the viral content creator has a net worth of $14.2 million, confirming him as a millionaire YouTuber. His success also comes from photography, bestselling books, and film production.
In a 2023 interview with Net Influencers, he reflected on YouTube’s creator economy, saying:
Top creators, I think, are up there with any professional in terms of revenue... Even a couple of years ago, I would say I did YouTube, and people would ask, 'Do you make money?' 'How do you make money?' Now everybody knows that it’s a serious revenue-generating career.
Source: Original
11 quick facts about the YouTube star
Here are some interesting facts about Jordan Matter:
1. Jordan is the oldest YouTuber to hit 10 million subscribers
The YouTuber, born on October 6, 1966, in New York, became the oldest creator to surpass 10 million subscribers at age 56 in 2022.
His YouTube channel, launched in 2006, boasts over 32 million subscribers, 12 billion views, and multiple Creator Awards. In a 2022 interview with Forbes, he said:
I know so many people who want to get started in social media but [say] ‘I’m 30’ and I’m like, you’re young! And you’re saying you’re too old to do what I do?
2. He was born into a creative household
A post on his official website reveals the content creator was born into a creative household. His grandfather, Herbert Matter, photographed for National Geographic and Harper’s Bazaar. His father, Alex, directed films. His mother, Paula, was a successful model.
3. Jordan's career did not start with a camera
Despite a creative upbringing, Jordan spent the first two decades of his life in sports and acting, playing baseball for his school and college teams. He later pursued photography, inspired by photojournalist Henri Cartier-Bresson.
Source: Getty Images
4. His 24 Hour Waterpark Challenge has over 111 million views
The rich YouTuber's video, 24 Hour Waterpark Challenge, featuring his daughter, Salish, garnered over 111 million views. He is also known for his 10-Minute Photo Challenge series and the Kids Turn 21 years old video, earning over 83 million views.
5. Jordan is a New York Times bestselling author
Besides being a YouTuber, Jordan Matter is the author of Dancers After Dark and New York Times bestsellers Dancers Among Us and Born to Dance. Exhibitions of his work have been showcased in Seoul and at the Hudson River Museum.
6. His photography has earned top collaborations
Jordan Matter's photography, a central part of his career, has led to collaborations with stars like JoJo Siwa, Nidal Wonder, and Charli D'Amelio. His work has also appeared in leading magazines and has been covered by major media outlets, including MSNBC, CBS, BBC, and NBC.
7. He earns hundreds of thousands monthly
With more than 530 YouTube videos, Social Blade estimates Jordan Matter’s monthly income at $350,000 to over $1 million. He also earns additional revenue from his books, photography, and brand endorsements.
Source: Getty Images
8. He has multiple film credits
According to IMDb, Jordan Matter has film production experience. His credits include Law & Order (2000). He also appeared in the TV series Problem Child and lent his voice to Ruby Gillman: Teenage Kraken.
9. Matter is a father of two
Jordan has two children, Hudson and Salish, with his wife, Lauren Boyer, who also appears in his videos. Sportskeeda shared that Jordan Matter's wife is a veterinarian, and the couple has been married for over 20 years.
10. He stands at 5 feet 8 inches tall
Jordan Matter stands 5 feet 8 inches (173 cm) tall. He also weighs about 65 kg (143 lbs).
11. Jordan Matter's daughter has also gone viral
The YouTube star and his daughter, Salish, who has over four million Instagram followers, have earned notable recognition together. Their achievements include the 2024 Nickelodeon Kids' Choice Award and the 2025 Webby Award for Kids & Family Creators.
Source: Facebook
FAQs
- How much money does Jordan Matter have? His net worth is estimated at $14.2 million, with some sources suggesting even higher figures.
- How much does Jordan Matter make per month? He earns from diverse streams, with YouTube revenue bringing in at least $350,000 monthly.
- How did Jordan Matter become rich? He built wealth through viral videos, bestselling books, photography, and film projects.
- How many subscribers does Jordan Matter have? The YouTuber’s channel has surpassed 32 million subscribers worldwide.
Conclusion
Jordan Matter’s net worth continues to grow through viral success. This secures his place among YouTube’s top creators. His wealth also comes from photography, film, and bestselling books.
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