“So Convenient”: Mzansi Reacts Positively to Wig Sold at Clicks Installed by Hair Influencer

“So Convenient”: Mzansi Reacts Positively to Wig Sold at Clicks Installed by Hair Influencer

  • A woman on TikTok wowed her followers when she installed a wig she bought from Clicks
  • Remofilwe produces content around hair and the people who follow her trust what she has to say about it because of her experience
  • Social media users were impressed with the quality and convenience of shopping for their hair where they shop for their beauty products 
  • Briefly News also spoke to the king of hair, Lazaros Sumbane to get the dos and don'ts of keeping a wig shiny and silky

A woman on TikTok, Remofilwe, plugged Mzansi with quality wigs from Clicks. The lady, who installed her curly wig, posted the video on TikTok.

Baddie installs wig from Clicks
Mzansi was amazed to learn that Clicks sold wigs. Image: @remofilwe_.
Source: TikTok

Mzansi was impressed with the quality of the hair and how well Remofilwe was able to install it.

Mzansi react positively to wigs sold at Clicks

Clicks is known for selling beauty products, snacks, homeware, cleaning supplies and more, but one would never think of shopping for wigs at the store. A lady did the unthinkable and showed off her wig from Clicks.

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Many were baffled when they read her caption:

“POV: Installing a wig you bought from Clicks.”

The caption itself was smart clickbait that actually worked. Remofilwe’s clip generated over 335K views because of her choice of wording.

Although the wigs are not necessarily a Clicks brand, they are sold through their website. The real owners of the hair are a salon called The San Hair.

The hair is exclusively sold online and comes in many different shades and inches. Remofilwe shared her clip with the caption:

"You can shop @TheSanHair wigs on the @clicksza website! This is exclusively online, super convenient, I’m in love with this wig!"

Watch the video below:

Mzansi reacts positively to wigs sold at Clicks 

A professional hairdresser, Lazaros Sumbane shared that hopping on the ongoing TikTok trend of using relaxers on wigs is a big no:

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A professional hairdresser, Lazaros Sumbane shared that hopping on the ongoing TikTok trend of using relaxers on wigs is a big no:

“Normally the relaxer can only be applied to virgin curly hair and kinky hair, and the hair texture must be 100% human hair on which the current trending wigs don't meet with the requirements for a relaxer.”

Social media users were stunned by the excellent quality of the hair and shared:

@Nthabiseng Mlotshwa loved the plug:

"The fact that you can just get this at Clicks is so convenient!! You put us on here!"

@H.E.R_lifejournal cannot wait for the awesome deals:

"As I wait for 'buy 3 for 2'."

@dshorty03 took a while to believe the hair venture:

"I couldn't believe it until I actually saw their hair products in store."

@Lebo Magoai appreciated the influencer's honest review:

"Wow, it’s the convenience for me! Thanks for the plug."

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"This thing is hard": Woman's wig installation fail leaves SA in stitches, video goes viral

SA reacts to obvious gender stereotypes in branding at Clicks

Briefly News also reported that a man on TikTok realised that branding for women's and men's toiletries reflects apparent gender stereotypes. Ipfi Ndhlovu was shopping at Clicks when he discovered the significant difference in products made for women and men.

The branding is stuck in the past while the rest of the world seeks evolution and hopes to diffuse societal norms, including gender stereotypes.

Source: Briefly News

Authors:
Chuma Nontsele avatar

Chuma Nontsele (Editor) Chuma Nontsele is a human interest journalist for Briefly News. Nontsele holds a diploma in journalism and started her career working at Daily Maverick as a news reporter. Later, she ventured into lifestyle. You can reach her at: chuma.nontsele@briefly.co.za

Lazaros Sumbane avatar

Lazaros Sumbane (Founder of Pro Love Salon and Pro Love Academy) Lazaros Sumbane is a qualified artistic and creative hairstylist. With over 14 years of experience, he excels in cutting, colouring, styling, weaving and crafting for special events. Sumbane was featured in the 2021 SABC3 show "A Cut Above the Rest". In 2018, Lazaros initiated a programme to give back to the elderly.