Pilchards Deal for 2 Costs More Than 1 Can in Store, SA Blames Poor Education Quality
- A photo posted on Facebook showed a deal for tinned fish that could have tricked many grocery shoppers
- The post highlighted the misleading savings which were attached to tins of pilchards at a popular supermarket in South Africa
- People discussed the video, and many made jokes about the education system in South Africa as the reason for the bogus deal
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The photo of a bizarre grocery bargain from 08 June 2025 went viral. The price tag on a shelf of canned fish did not make sense to most netizens.

Source: UGC
Online users shared their reactions to seeing a savings deal that did not make sense out in the wild. Many people commented on the photo with jokes about the grocery store's blunder.
Pilchards bargain fails
In a photo shared on Facebook by Saffa Sisterhood, a store put a deal that did not make sense on their shelves. The price tag read that one can of Lucky Star Pilchards would cost R10 each, and with a supermarket savings card, you could get two for R30. The post caught people's attention as they noticed the wrong maths. See the photo of the tinned fish deal below:
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Noodles special exposed
Briefly News reported on a man who noticed that a different grocery store presented its products as a special, but it wasn't. The gent filmed a TikTok video of a Maggi two-minute noodle bulk deal that actually costs more than purchasing a single pack. South Africans shared their reactions after they realised how convincing the misleading special looked.

Source: Getty Images
SA roasts pass rate over bad deal
Many people felt that the error on the pilchards' price tag went unnoticed by staff as a result of the 30% national pass rate. Many people were floored by what a terrible bargain the pilchard deal was.
Deanne-Lyle Denbeigh said:
"Ja Zuma maths hit it on the nail."
Vicki Pretorius wrote:
"This is what the 30% pass mark gets you."
Luigi Lootz wrote:
"Maths lit litting."
Nathan Blythe laughed:
"Yeah that makes complete financial sense!"
Guy Young added"
"Great deal đ„"
Lorretta Pearce commented:
"Maths is a problem in our country."
Natosca Stuurman said:
"Make it make sense? No, donât worry!"
Cicilia Van Burick remarked:
"What a rip off!"
Debbie May Duncan said:
"That's what happens when you drop school standards. Low pass rate is not going to help people think outside the box or for themselves. Eish, what a joke."
Other Briefly News stories about grocery store deals
- A student impressed people after she did a grocery haul for only R200, for which she budgeted wisely to help her through the month.
- Some content created a competition where they tried to get the best deals for their money at a local Shoprite, and they competed to see who got the best bargains.
- South Africans were invested in in video of a shopper who shared low food prices from Woolworths.
- An Afrikaner woman who went shopping in the United States of America left people fascinated as they compared her haul to typical local shopping.
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Source: Briefly News