Rapper 50 Cent Officially Launches Le Chemin Du Roi Champagne and Branson Cognac in South Africa

Rapper 50 Cent Officially Launches Le Chemin Du Roi Champagne and Branson Cognac in South Africa

  • 50 Cent has officially launched his popular alcoholic beverages in South Africa
  • Le Chemin Du Roi Champagne and Branson Cognac will be sold at Makro or Norman Goodfellows around the country
  • Mzansi can't wait to get their hands on the bottles, while others urged the rapper to do a concert in South Ah
  • Briefly News got more insight about 50's products and how much South Africans will have to pay to get a taste

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50 Cent launched his alcohol products in South Africa
50 Cent's Le Chemin Du Roi Champagne and Branson Cognac have been launched in South Africa. Images: 50cent
Source: Instagram

50 Cent couldn't wait to reveal that his champagne and cognac beverages have officially been launched in South Ah.

50 Cent launches alcoholic beverages in Mzansi

When he's not making spicy comments about Diddy online, 50 Cent is securing the bag and aligning deals to grow his brand.

The In Da Club hitmaker posted a cool announcement video to share the great news that his Le Chemin Du Roi Champagne and Branson Cognac have officially been launched in Mzansi.

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Le Chemin du Roi ("The king's path") is a "winners only" champagne that was launched in 2018. It features a gold-plated emblem resembling a king chess piece.

In the same year, the rapper and renowned film producer launched his signature cognac, Branson, under his wine and spirits company, Sire Spirits, named after his son, Sire. The bottle won a Master medal at the 2022 Cognac Masters.

The products will be available at any Makro or Norman Goodfellows outlets nationwide. Melanie Ramjee from Tutone Communications shared the prices for 50's beverages with Briefly News:

  • Le Chemin du Roi Brut: R3 999.99
  • Le Chemin du Roi Brut Luminous: R3 999.99
  • Le Chemin du Roi Rosé: R5 999.99
  • Branson VS: R599.99
  • Branson VSOP: R999.99

Meanwhile, Mark Louw from CLM Brands spoke more about the partnership with Fif':

"We are thrilled to have partnered with 50 Cent and the Sire Spirits team to bring Le Chemin du Roi French Champagne and Branson Cognac to the South African market.

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"These products embody style and sophistication while consistently exceeding expectations on product quality. We look forward to South Africans experiencing the unique excellence that has positioned them among the most exciting brands globally."

Mzansi reacts to 50 Cent's announcement

Netizens can't wait to get their hands on a bottle:

boy_xela said:

"It's about time! Thank you, @50cent. Been meaning to get one of these; now I'm all good to go!"

SquaddeepMali wrote:

"Yup, there goes my two-pot money."

ElphusJayR was excited:

"Definitely getting this the Branson Cognac, my king."

Meanwhile, others are keen to have the rapper visit the country for a concert:

NommyFunDo asked:

"I hear you, but when are you coming to perform in South Africa?"

King_Godi08 said:

"You need to pull up for a concert!"

MNcala called 50 Cent out:

"Nah 50, you’re out of pocket for this one. You are dropping booze bottles in the country, yet you couldn’t drop by for your world tour?"

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Authors:
Moroba Moroeng avatar

Moroba Moroeng (Entertainment editor) Moroba Maepa (née Moroeng) is the Deputy Head of the Entertainment desk at Briefly News, with nearly a decade of experience in South African media. A specialist in music and entertainment journalism, she began her career at Slikour OnLife before serving as Editor for HipHop Africa. A University of Johannesburg alumna and Google News Initiative certified professional, Moroba joined Briefly News in 2023, where she focuses on editorial excellence and leadership, merging her passion for entertainment with her love for storytelling. Email: moroba.moroeng@briefly.co.za