Miss SA 2023 Hosted by Bonang Matheba Pulls In More Than 1 Million Viewers, SA Reacts: “Queen B Did That”
- The broadcast of the Miss South Africa event has reportedly broken records after raking in more than one million viewers
- The event reportedly started with over 600 000 viewers but many people across South Africa tuned in as the event progressed
- The Miss South Africa event was hosted by one of Mzansi's most popular media personalities Bonang Matheba and produced by actress Relebonile Mabotja
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The Miss South Africa event which saw the crowning of Natasha Joubert as Miss SA 2023 made history by breaking viewership history.
Source: Getty Images
Miss SA event hosted by Bonang makes history
The Miss South Africa event which took place on Sunday 13 August is still charting trends on social media. Not only are people talking about Natasha Joubert's crowning as Miss SA 2023 but how the broadcast broke SABC 3 records.
According to a Twitter post shared by popular entertainment commentator Phil Mphela, the event which was hosted by Bonang Matheba and executive produced by Relebongile Mabotja had more than one million South Africans tuned in.
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This massive viewership was the first for the channel since the Bafana Bafana vs the Black Stars of Ghana World Cup qualifier match in September 2021. The post read:
"The broadcast of the Miss SA ceremony on Sunday, hosted by Bonang and executive produced by Relebogile Mabotja started with 641K viewers at 18h30 and rapidly gained more eyeballs, clocking more than 1,08 Million by 21h00 — a 10% audience share. This is double what S3’s top-rated programme currently pulls.
"It is also the first time S3 pulls over a million viewers since September 2021 with the Qatar2022 Bafana Bafana v Ghana qualifier match pulling 1,03 Million at the time."
Briefly News spoke to Relebongile Mabotja who produced the show and she said she is glad that the show was a success. The multi-talented actress said she understood that she had to create a show that was going to be a hit with the audience. She said:
"You have to produce a show that makes sense for the broadcaster and its audience. The selection of the host and performing talent makes a huge difference as well. So some of the strategies were to think about what kind of creative are we putting together and what kind of theme are we putting together that is going to speak to the core audience, not just of S3 but of SABC as a whole and also of Miss South Africa fans, those that come and tune in. You take into consideration putting together a show that is reflective of the new rules of the Miss South Africa."
Speaking about the future of the event, Relebongile said she thinks there are a lot of changes that still need to be done to ensure that Miss SA reaches international standards. She added:
"I anticipate changes or improvements. I think I've just grown as a producer again they are always the restrictions of budgets and time they don't even take into consideration we are always answerable to a client and it's kind of finding the middle ground but I think what I have changed or improved as my skill-set it has gotten a lot better my confidence is gotten better just in posting my creative choices and my decision-making on projects and obviously, of course, knowing that selecting the team that you work with can make a break a project and my I trust my gut a lot better than I did before."
Mzansi react to Miss SA event's success
Social media users couldn't help but give a standing ovation to Relebongile Mabotja and her team for putting together a successful event. Bonang Matheba also got her flowers for her unmatched hosting skills.
@odedanilo wrote:
"Bonang Matheba STILL pulling these numbers after so many years in her career is the definition of excellence meets hard work meets Talent. I’m such a fan. Look at youuu! @Bonang ⚡️"
@DonaldMakhasane added:
"Would have been way more than that if there was no loadshedding."
@JohannesNdlang1 added:
"They tried to sideline her for years they weren't successful, you can't buy class and experience."
Drama behind the scenes blamed for Zozibini Tunzi’s decision to ditch and unfollow the pageant
In more entertainment news, Briefly News reported that Zozibini Tunzi's recent actions have fueled the fire regarding the 'beef' between her and the Miss SA organisation.
As if Zozibini Tunzi's absence from the crown chasers event on Sunday, 13 August, was not loud enough, her social media behaviour fueled the fire.
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Source: Briefly News
