Who really owns PRIME drink? A closer look behind the brand

Who really owns PRIME drink? A closer look behind the brand

Many people presume that the American influencer and professional fighter Logan Paul owns the PRIME hydration company. Does Logan really own PRIME? What is the story about who really owns the world-famous PRIME drink?

PRIME drink orange flavour (L). Blue Raspberry PRIME drink (R)
PRIME Drink produces hydration, hydration + Sticks, and energy drinks. Photo: @DrinkPrime on Facebook (modified by author)
Source: UGC


PRIME has collaborated with and sponsored prominent athletes worldwide. You might have a strong penchant for these renowned beverages, but have you ever asked yourself who really owns PRIME drink? Here are all the details about PRIME Hydration founders.


Company namePRIME Hydration, LLC
Year of establishment2022
FoundersMax Clemons and Trey Steiger
LocationLouisville, Kentucky, United States
Social mediaFacebookInstagramX (Twitter)

If you visit PRIME’s website in the About section, you will likely jump to the conclusion that YouTuber-slash-boxer Logan Paul and YouTuber-rapper-boxer KSI own it.

We (KSI & Logan Paul) created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love.

Read also

Prime's net worth: What is the KSI and Logan Paul's company valuation?

Do KSI and Logan Paul own PRIME?

But there is one catch: PRIME may have KSI and Logan Paul’s names and faces all over it, but they are not the complete owners of the company. The social media stars do not own a majority share of the company's shares. That said, who are PRIME drink owners?

KSI showcasing PRIME drink (L). KSI and Logan Paul in Arsenal outfit (R)
KSI showcasing PRIME drink (L). KSI and Logan Paul in Arsenal outfits and promoting PRIME (R). Photo: @sportbible, @PrimeHydrate on X (Twitter) (modified by author)
Source: UGC

Who really owns PRIME drink?

Max Clemons and Trey Steiger maintain full control and decision-making power at the company as CEO and Chairman, respectively. Logan Paul and KSI serve as the brand's celebrity faces, but they are not its exclusive owners. The PRIME brand is owned by Prime Hydration, LLC.

Do Congo brands own PRIME?

Prime Hydration, LLC operates as a subsidiary under Congo Brands. The company is managed by Max Clemons and Trey Steiger, who collectively hold a controlling interest of 50% in the brand.

Read also

Who is Kat Timpf's husband from Fox News? Meet Cameron Friscia

According to Coincodex, Logan Paul and KSl each own 20% of the PRIME drink company's shares. However, the claim about the 20% ownership by KSI and Logan Paul is unverified.

KSI and Logan Paul might be billed as the company's founders, but Congo Brands owns the company. Additionally, it is unclear exactly how much of a hand the YouTubers had in creating the drink. They act more like brand representatives than the real engine behind the drinks.

How does Congo Brands PRIME work?

Congo Brands, headquartered in Louisville, Kentucky, was established in 2014 by business partners Max Clemons and Trey Steiger. The entrepreneurs sought to utilise their expertise in manufacturing, distribution, and marketing to develop new consumer brands.

Their first brand under Congo Brands was Corkcicle, a famous water bottle company known for its stylish and unique designs. Congo Brands has two other brands in its portfolio: a sports drink label called 3D Energy Drinks and a nutritional supplement brand called Alani Nu.

Read also

Prime Energy Drink in South Africa: who owns it, where to buy it and at what price?

What is PRIME's net worth?

Prime Hydration reportedly made $250 million in retail sales in its first year and grossed $110 million internally. According to KSI's manager, Mams Taylor, PRIME’s net worth allegedly ranges between $8 billion- $10 billion.

Who is the CEO of PRIME Beverage?

Details about the CEO of the sports drink company are private. However, Logan Paul and KSI are the company’s brand representatives, while Max Clemons and Trey Steiger are the actual founders of PRIME.

Did Coca-Cola buy PRIME?

Logan Paul (L), Tyreek Hill (C) and KSI promoting PRIME drink
Logan Paul (L), Tyreek Hill (C) and KSI promoting PRIME drink. Photo: @drinkprime on Instagram (modified by author)
Source: UGC

Rumours circulate that Coca-Cola bought PRIME in September 2023 for $10 billion. This acquisition was meant to solidify Prime Hydration’s position in the market and provide the brand with substantial resources for further growth and expansion. However, Coca-Cola’s acquisition of the PRIME drink is still unclear.

When was PRIME made?

Prime Hydration was released in January 2022 by Logan Paul and Olajide "KSI" Olayinka Williams Olatunji. The product is manufactured by Refresco.

Read also

Who are Shark Tank's cast? Names, pictures, children, net worth

PRIME contacts

To contact the sports drink company, you can send an email to their official website or get in touch via the LLC's customer service email: contact@drinkprime.com.

If you were wondering who really owns PRIME Drink, you are now informed that Congo Brands does. PRIME Drink founders Max Clemons and Trey Steiger manage the company. YouTuber-slash-boxer Logan Paul and YouTuber-rapper-boxer KSI also hold solid positions as brand representatives.

DISCLAIMER: This article is not sponsored by any third party. It is intended for general informational purposes only and does not address individual circumstances. It is not a substitute for professional advice or help and should not be relied on to make decisions of any kind. Any action you take upon the information presented in this article is strictly at your own risk and responsibility.

READ ALSO: Who owns Pinterest? Unveiling the key stakeholders

Read also

Who is Zimbabwean gold dealer, Ewan MacMillan? Everything to know

Briefly.co.za published an exciting post about the key stakeholders of Pinterest. Pinterest is a San Francisco, California-based image-sharing and social media platform that allows users to share and save images and videos on virtual boards. The social media platform has over 498 million monthly active users.

Pinterest started as an app called Tote, created by Ben Silbermann and Paul Sciarra. The idea for Pinterest came from Ben's love for collecting and curating various items. Read on to discover more fascinating facts about the Pinterest founders.

Source: Briefly News

Rodah Mogeni avatar

Rodah Mogeni (Lifestyle writer) She is a content creator with more than 4 years of experience. She graduated from Chuka University with a BA degree in Journalism and Mass Communication (2023). She joined Briefly in 2019. Rodah has been working as a health/fitness writer at BetterMe (since 2020), London Brokers, The Hoth, and Ardor Content. In 2023, Rodah finished the AFP course on Digital Investigation Techniques. Her email is rodahmugeni998@gmail.com

Online view pixel