Prime's net worth: What is the KSI and Logan Paul's company valuation?

Prime's net worth: What is the KSI and Logan Paul's company valuation?

What is the drink Prime's net worth? Prime is a sports drink that combines a variety of flavours to promote hydration and is created and marketed by Prime Hydration, LCC. The drink was developed by Logan Paul and KSI in 2022. It is designed for travellers, outdoor enthusiasts, and anyone looking for a convenient way to stop for a quick water break while on the run.

Is Prime drink successful?
KSI and Logan Paul use their massive following across social media platforms to promote the drink and increase its visibility. Photo: @Prime (modified by author)
Source: UGC

Prime hydration drink was launched in January 2022 with significant hype, causing the drinks to fly off shelves. Prime Energy is an energy drink that contains 200mg of caffeine, while Prime Hydration is not an energy drink and does not contain sugar or caffeine. It contains coconut water and electrolytes and is sweetened with aspartame. So, what is Prime's net worth?

Who owns Prime drink?

KSL and Logan Paul founded the energy drink brand Prime Hydration. However, the ownership and management of the company remain under Congo Brands, a Kentucky-based merchandising and distribution expert.

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Who is the CEO of Prime drink?

The Kentucky company Congo Brands was founded by businessmen Trey Steiger and Max Clemons in 2014. The company's product portfolio includes hydration packs, water bottles, and filtration systems. Max is the CEO of Congo Brands.

Who is the CEO of Prime drink?
Prime is a sports drink that combines a variety of flavours to promote hydration. Photo: @Prime (modified by author)
Source: UGC

The partnership between Congo Bands, Logan Paul, and KSI has been mutually beneficial. The YouTubers use their massive following across social media platforms to promote the drink and increase its visibility. The company has also benefited through endorsement and sales, expanding its product line, and reaching new markets.

Is Prime drink successful?

Prime has been massive, and consumer demand has overtaken product availability. Its success can be attributed to its healthy ingredients, celebrity endorsement, and uniqueness.

Co-founder Logan Paul's bio

Paul is an American internet personality, actor, and boxer. He gained fame through his YouTube channel, where he posted vlogs, comedy sketches, and other types of content.

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In addition to his online presence, he has ventured into professional boxing and has participated in high-profile matches, including a game against fellow YouTuber KSI.

how much money is prime drink worth
Logan Paul appears on "The Claman Countdown" with Liz Claman at Fox Business Network Studios on July 22, 2019, in New York City. Photo by Steven Ferdman
Source: Getty Images

Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio, USA. He is the son of Greg Paul and Pam Stepnick. Logan grew up alongside his younger brother, Jake Paul, a well-known YouTuber and social media personality.


Logan attended Westlake High School in Ohio, where he was a standout athlete on the wrestling team. He also did a brief stint in college at Ohio University, studying engineering. However, he eventually dropped out to pursue a career on social media and YouTube.


His career has been multifaceted and has evolved over the years. Here is an overview of his career:

Vine sensation

Paul initially gained fame on the now-defunct social media platform Vine. He was known for his comedic and often daring short video clips.

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After Vine shut down, Logan transitioned to YouTube, where he continued to create content. His YouTube channel quickly gained millions of subscribers. He produced various content, including vlogs, comedy sketches, music videos, and more.

Who owns prime drink?
The Prime drink was developed by Logan Paul and KSI in 2022. Photo: @Prime (modified by author)
Source: UGC


In addition to his online presence, Logan pursued acting. He appeared in movies and TV shows, including roles in films like The Thinning and Airplane Mode.

Maverick clothing

He founded Maverick Clothing, a clothing brand which has become a significant part of his entrepreneurial endeavours.

Maverick Media

He co-founded Maverick Media, a talent management agency representing digital influencers and content creators.


Logan also started an Impulsive podcast, where he and his co-hosts discuss various topics, often featuring influential guests.


Logan has been involved in various business ventures and has invested in different industries, including cryptocurrency and NFTs.

Co-founder KSI's bio

KSI, whose real name is Olajide Olatunji Williams Olatunji, is a British internet personality, rapper, and professional boxer. He gained prominence through his YouTube channel, initially focusing on gaming content, mainly playing FIFA.

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Born on June 19, 1993, in Watford, Hertfordshire, UK, KSI's online presence expanded to include music, vlogs, and entertainment content.

Who owns prime drink?
KSI arrives for DAZN's "40 Days" screening at Belasco Theatre on November 04, 2019, in Los Angeles, California. Photo by Victor Decolongon
Source: Getty Images


KSI has a multifaceted career spanning YouTube, music, boxing, and other entertainment endeavours. Here is an overview of his career:

YouTube career

KSI initially gained fame on YouTube by creating gaming content primarily centred around playing the video game FIFA. He built a substantial following and became one of the most prominent creators in the FIFA gaming community.


KSI transitioned into the music industry, releasing various songs and albums. He gained recognition for tracks like Lamborghini, Down Like That, and Holiday. His music often features collaborations with other artists.


KSI made a name for himself as a professional boxer. He had high-profile boxing matches against fellow YouTuber Logan Paul. Their first fight 2018 ended in a draw, and KSI won the rematch in 2019.

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What is the drink Prime's net worth?
Paul (red/white/blue shorts) and KSI (black/red shorts) during their pro debut fight at Staples Center on November 9, 2019, in Los Angeles, California. KSI won by decision. Photo by Jayne Kamin-Oncea
Source: Getty Images


KSI is a member of the Sidemen, a YouTube collective of British creators who collaborate on various content, challenges, and charity events.


KSI launched a podcast called What's Good? with fellow YouTuber Randolph, where they discuss various topics and often feature notable guests.

How much money is Prime drink worth?

Prime Hydration reportedly made $250 million in retail sales in its first year. Logan and KSI are now worth $8 to $10 billion, and their meteoric rise from YouTube origins to financial titans inspiring creators worldwide.

The above is Prime's net worth and the company valuation. The energy drink is one of three products sold by Prime Hydration, a brand owned by Louisville-based Congo Brands, and was co-founded and promoted by YouTubers Logan Paul and KSI.

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Source: Briefly News

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Bennett Yates (Lifestyle writer) Bennett Yates is a content creator with over five years of working experience in journalism and copywriting. He graduated from the University of Nairobi (2017) with a Bachelor's in Information Technology. In 2023, Bennett finished the AFP course on Digital Investigation Techniques. He started working for Briefly in 2019. You can reach him via email at