"Hustle Is Real": Luxury Car Owner Worth R1 Million Dragged Online for Selling Eggs by the Roadside

• A photo of someone selling eggs by the roadside next to a luxury car reportedly valued at R1 million has ignited a heated debate on social media
• The image has divided opinions, with some mocking the seller for the apparent contrast between their business and a luxury asset, while others defend the seller's creative approach to making money
• The incident has highlighted the realities of modern hustling and the lengths people go to make ends meet, with some suggesting that luxury assets may not always reflect true financial stability

An image circulating on social media has sparked heated debate after showing a person with a car reportedly worth "R1 million" selling eggs on the roadside.

The sleek vehicle, believed to be a high-end luxury car, is parked beside the road, where its owner has arranged trays of eggs for sale. Passersby and drivers can be heard expressing surprise at the unusual sight, with some stopping to record the moment.

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What seemed like an ordinary roadside business quickly drew attention online, where many questioned why someone driving such an expensive car would resort to selling eggs. The photo’s caption, which highlighted the car’s alleged value, fuelled even more discussion as it read as follows:

"Selling R85 eggs from a R1 million car is wild business."

Social media users were divided in their reactions. Some mocked the seller, finding it ironic or 'embarrassing' that someone would sell eggs while owning such an expensive vehicle. While others, however, came to the seller’s defence, arguing that there was nothing wrong with finding creative ways to make money.

South Africans are facing high living costs, with some resorting to side hustles despite appearing financially well-off. In these cases, luxury assets may not always reflect true financial stability.

While the debate continues, the image shared by social media user Phuti Semenya on 20 September 2025 has shed light on the realities of modern hustling and the lengths people go to make ends meet. Whether seen as ironic or admirable, the egg-selling luxury car owner has undeniably caught Mzansi’s attention, proving once again that appearances can be deceiving.

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Mzansi weighs in on R1 million car owner selling eggs

South Africans were stunned as they flooded the comments section, dragging the owner, while some expressed their thoughts, saying:

Lance said:

"Will stay poor forever. Dude could be parked and busy on a laptop whilst getting coins from eggs."

The Hustler, not a lawyer @thabanglp wrote:

"Sometimes, people exclude themselves from abusive partners at home. It's not all about the business or wild business; it's about peace of mind sometimes."

Jeffrey Mokuwe expressed:

"We call it money laundering or cleaning the money."

Phutis Semenya commented:

"He doesn't mind about eggs in the sun."

MrClear_SA replied:

"Maybe she’s a housewife."

Steffano Dlamini commented:

"Most of these cars are on credit. Never be fooled that someone driving a car has money. Thats a side hustle to support a salary which is not enough in this economy."

Tsepo Moea replied:

"Hustle is real."

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Take a look at the photo below:

South African women flex their cars

• Briefly News previously reported that one woman in South Africa has become a beacon of hope for many young women in Mzansi after she showcased her achievements.
• One young lady achieved a big milestone in her life and bragged about it on TikTok as she showed off her car.
• A woman in Mzansi showed off her brand-new whip, and her salesman had ladies going wild in the comments section.
• One South African woman turned heads with her collection of cars, which she flexed on her social media account after taking part in the latest social media challenge.

Source: Briefly News