From Mihlali Ndamase to ThickLeeyonce and Kay Yarms: Meet 5 of Mzansi’s Fave Beauty & Lifestyle YouTubers

From Mihlali Ndamase to ThickLeeyonce and Kay Yarms: Meet 5 of Mzansi’s Fave Beauty & Lifestyle YouTubers

  • Lifestyle influencers have been keeping Mzansi entertained for years, especially during the Covid-19 lockdown, when many people were at home
  • From ThickLeeyonce to Mihlali Ndamase, these ladies sure know how to keep their subscribers wanting more
  • In addition to makeup tutorials and lifestyle content, these YouTubers are also well-known for their spicy and often hilarious anecdotes

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From Mihlali Ndamase to Kay Yarms, and Thickleeyonce, Briefly News has compiled a list of just five of South Africa’s most popular female lifestyle and beauty influencers.

ThickLeeyonce and Mihlali are two of Mzansi's most popular YouTubers
Mihlali Ndamase and ThickLeeyonce are incredibly successful influencers. Image: Mihlali Ndamase/ mihlalii_n and ThickLeeyonce/ thickleeyonce.
Source: Instagram

1. Mihlali Ndamase

The award-winning beauty influencer has 349k subscribers on YouTube and is well-known for her vlogs, story times, creative face beats and step-by-step makeup tutorials. In 2021, the 25-year-old also made it onto the Forbes 30 under 30 list, with Mihlali highly influential on various social media platforms, IOL wrote.

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2. ThickLeeyonce

ThickLeeyonce, whose full name is Lesego Legobane, is one of Mzansi’ most popular plus-size beauty influencers and body-positive online activists. The good sis has 74k subscribers on YouTube and even has her own online, plus-size clothing store called Leebex, Soweto Live wrote.

3. Naledi Mallela

Naledi is not just a pretty face, with the sis holding an entire Master of Business Administration from Monash University. Naledi has 145k subscribers on YouTube, with the stunner well-known for her hilarious story times and mukbangs, where she reflects on the situations she’s been through while chowing down on some delicious food.

4. Kay Yarms

Kay Yarms, whose full name is Khethokuhle Ngonyama, is a popular YouTube content creator with over 233k subscribers. This gorgeous woman is lifestyle goals. Like many other influencers, in addition to skincare, makeup tutorials, and fashion hauls, she often flexes on her followers by flaunting her lavish lifestyle online.

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5. Oh Small Stuff

Oh Small Stuff, whose full name is Oyisa Matabese, is a beauty and lifestyle YouTuber who largely gained popularity through her story times. This sis is highly entertaining and often looks back on some of the funny situations she’s been in and the terrible boyfriends she’s had, leaving netizens howling. Oyisa had her subscribers wowed after announcing a few months ago that she’s had a little boy, with her bae paying lobola for her at the end of 2021. What an adventure!

Mihlali Ndamase tagged a homewrecker after going Instagram official with her married bae Leeroy Sidambe

Meanwhile, Briefly News also wrote about Mihlali Ndamase giving social media users something to talk about after she posted pictures to confirm she is in a relationship with Leeroy Sidambe.

Reports that the beauty influencer was dating the married businessman first hit the streets when entertainment blogger, Musa Khawula, leaked the information. Social media came to a standstill when the couple posted cosy pictures rocking matching black and white outfits on their Instagram page.

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Source: Briefly News

Authors:
Kauthar Gool avatar

Kauthar Gool (Women Empowerment Editor) Kauthar Gool has been the Women Empowerment Editor at Briefly News since 2022. She holds a Master of Public Relations and Communication Management from the Cape Peninsula University of Technology (CPUT) (2022) and a Bachelor of Technology in Journalism from CPUT (2019). She has worked at the Fundza Literacy Trust, ITWeb, YOU Magazine, and Cape Argus. She is currently furthering her education in journalism at Stellenbosch University. Reach her at: kauthar.gool@briefly.co.za