Cape Town Mother of 1 Used Terrible Bleaching Accident to Start Hair Care Brand

Cape Town Mother of 1 Used Terrible Bleaching Accident to Start Hair Care Brand

  • One single mom in Cape Town made the best of a bad situation and used misfortune to her advantage
  • After the 34-year-old bleached her hair in 2021, her locks started falling out in batches, which was incredibly distressing
  • Leshme De Bruyn tells Briefly News about the hair care line she created after the incident and about her growth as a businesswoman since then

A lovely single mother residing in Elsies River, Cape Town used a terrible accident to her advantage and turned her misfortune into a growing business.

A mom in Cape Town has a hair care brand after a terrible bleaching incident
Leshme De Bruyn is a Cape Town mom with a hair care brand. Image: Leshme De Bruyn/Supplied.
Source: UGC

In 2021, when Leshme De Bruyn tried dyeing her hair, she had no idea what the consequences would be.

Instead of obtaining a stylish new look, the young woman had a terrible bleaching accident, which led to her hair falling out in batches.

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However, instead of licking her wounds, the Capetonian was innovative and tried finding solutions to her predicament. She later realised how effective the concoction she whipped up was and started a hair care brand.

Single mother shares journey

The mom of one tells Briefly News about the traumatic incident that led to her starting a business:

“In February 2021, I wanted white hair, so I bleached it and it didn't turn out the way I wanted it to. Two days later, I bleached it again and my hair started to fall out stacks and stacks. I went to our medicine cabinet, threw a few oils together, and used that mixture.”

Leshme notes that the bleaching incident affected her self-confidence because of how short and damaged her hair was. But the mixture helped significantly:

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“My hair was very short so it affected my confidence and self-image. I used olive oil, coconut oil, and rosemary oil for my mixture. I could see results in texture and growth in eight weeks.”

Cape Town businesswoman works hard

The 34-year-old is currently studying Business Management at Northlink College, honing her skills to continue to grow her enterprise.

Leshme says that she was previously an admin clerk at a financial institution, but now studies and runs her business full-time, supporting her mother and 10-year-old son:

“The business changed my life financially and also gave me a lot of confidence. I'm proud of myself because I can contribute to changing people's hair and give them their confidence back.”

Despite the ebbs and flows of business, the hard-working lady is determined to make a success of her enterprise:

“So far, my biggest achievements include having nine unique products, my own website, a registered business, and my products are online at Cosmetic Connection, a well-known cosmetic company. In the future, I want to have my own store and also trade internationally.”

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Mom runs successful catering business

In a related story by Briefly News, a determined mother of two kiddies works hard with her catering business, using a portion of her profits to assist others.

The young lady previously worked as a sales representative before starting her enterprise. She is a true trooper!

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Source: Briefly News

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