- After Eskom issued a tender for a new logo, South Africans responded in a hilarious way
- The utility announced that it will be splitting into three different entities and called for a logo and corporate rebranding in each
- Netizens also roasted Eskom for wanting to spend millions on a project despite losing billions in the previous financial year
Tebogo Mokwena, Briefly News's current affairs journalist, offered coverage of current affairs and societal issues during his seven years at Daily Sun and Vutivi Business News.
South Africans have submitted hilarious designs in response to Eskom's call for a new logo. The nation mocked the power utility, accusing it of spending millions trying to obtain a new logo despite the problems Eskom is facing.
Mzansi shares funny Eskom designs
Recently, Eskom published a tender for the utility's logo and corporate image rebranding. The spokesperson, Daphne Mokoena, explained to Briefly News that the branding is for the three Transmission, Distribution and Generation entities that were part of Esom's Turnaround Plan.
Netizens shared humorous designs on X and posted them in sarcastic response to the state-owned enterprise's call. According to Jacaranda FM, Eskom lost R24 billion in 2022/23. Despite this, applicants were allegedly called to consider getting paid R5 million per entity, meaning an alleged total of R15 million. View the designs here:
Mzansi roasts Eskom
Netizens commenting under @BrentLindeque's design roasted Eskom with equally hilarious punchlines.
Beulah J M-L said:
“Even if they dress the logo in a star, it will still be a prince of darkness."
“Name change must be 'EishKant'.”
Colin Dovey remarked:
“The lead word needs some attention, though. Can I suggest 'Eksdom'?"
Mark Striwig laughed.
“It will probably be someone with a basic knowledge of Canva creating it in five minutes, charging five million.”
Anna Karennin remarked:
A real boy shared a tip:
“Client feedback: Can you make he cracks in the bulb into the shape of South Africa? Also, make it pop more.”
“Love it. However, you forgot to incorporate the updated name as well. Should most be 'Eksdom' to coincide with the new logo.”
Craig B chipped in:
“Awesome design, Brent. But why would they want it for free when this could be another nice lucrative multibillion-rand tender?”
Eskom extends loadshedding to early December
While on the Eskom topic, Briefly News reported that the power utility extended loadshedding from 27 November 2023 to the first December weekend.
Eskom explained that the loadshedding is a result of having difficulty generating power. South Africans were angry and grew weary of Eskom's incompetence and inability to handle loadshedding effectively.
Source: Briefly News