Lucas Radebe Appointed as Leeds United’s First Global Ambassador

Lucas Radebe Appointed as Leeds United’s First Global Ambassador

  • Lucas Radebe, former Bafana Bafana captain and Leeds United legend, has been named the club's first-ever global ambassador
  • Radebe’s impact at Leeds United is cemented through his leadership and achievements, including being the team’s captain for 124 matches
  • Radebe is set to represent Leeds United worldwide in his new ambassadorial role, promoting the club's image, and connecting with fans and sponsors as part of the club's ongoing global expansion

Lucas Radebe, the former Bafana Bafana captain and Leeds United icon, has been appointed as the club’s first-ever global ambassador.

The 56-year-old, who enjoyed a distinguished career at Leeds United between 1994 and 2005, made over 260 appearances and captained the team on 124 occasions. His appointment has left him both humbled and honoured.

Lucas Radebe waves to fans at Elland Road during Leeds vs Brighton on March 11, 2023
Lucas Radebe greets fans during Leeds United vs Brighton on March 11, 2023. Image: Alex Dodd
Source: Getty Images

Radebe’s enduring connection with Leeds has secured him legendary status at the club.

However, despite his achievements, Radebe expressed surprise at the honour, suggesting that there are many successful players who could have been chosen for the role.

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A moment of humility for Radebe

In an emotional statement, Radebe reflected on the significance of his new appointment.

"I think it is a great honour, to be honest," he said during a press conference in Sandton.
"Being appointed as the first global ambassador for such a great club goes beyond who I am. What I gave to the club and what they stand for hopefully embodies that."

Radebe’s career at Leeds was marked by leadership, loyalty, and success, and his impact on the club has been undeniable.

Club CEO Angus Kinnear made the announcement of Radebe’s appointment on Tuesday, underscoring the special place he holds in Leeds United’s history.

A symbol of community and legacy

Radebe sees his appointment not just as a personal recognition but as a tribute to his contribution to the community.

"This is an achievement where you get recognised for contributing towards the betterment of a community,” he explained. “It’s not just a football club, but the community in different households."

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Leeds United has already honoured Radebe with a hospitality suite named after him at Elland Road, while a bus in the city also carries his name.

His legendary status is further solidified by fans naming their children after the South African defender, highlighting his profound influence on both the club and its supporters.

Leeds United has celebrated Lucas Radebe by naming a hospitality suite in his honour at Elland Road
Leeds United has honoured Lucas Radebe with a hospitality suite named after him at Elland Road. Image: @Kaizer Chiefs.
Source: Facebook

A new era for Leeds United’s global outreach

As the club continues to build its global identity, Radebe’s new role as ambassador will be pivotal. He is expected to represent Leeds United worldwide, engaging with sponsors, supporters, and promoting the club’s image globally.

While the details of his ambassadorial duties are yet to be finalised, Radebe is eager to embrace the new chapter in his relationship with Leeds United.

“At the moment, we’ve not met to discuss my duties, but I think one of them is to represent the club globally,” he said.

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With Leeds United recently promoted to the Premier League and in a strong position at the top of the Championship table, Radebe’s role will be crucial in the club’s outreach, playing a significant part in its continued global expansion in the years ahead.

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Authors:
Ncube Harrison avatar

Ncube Harrison (Sports Editor) Harrison Ncube is a passionate sports journalist with six years of experience covering African and global sports. Harrison provides sharp analysis, engaging commentary, and compelling storytelling. He holds a Bachelor of Arts in Media Studies from the Zimbabwe Open University and previously worked at Sports Buzz (2018–2022), freelanced for Sports Journal (2023–2024), and contributed to Radio 54 African Panorama Live (2021–2023). For inquiries, reach him at ncube.harrison@briefly.co.za