Yanga Sobetwa Speaks Out: Why Singing Competition Winners Struggle to Become Megastars

• Yanga Sobetwa, winner of South Africa's Idols SA Season 14, believes that record labels often fail to push the music of young artists after signing them
• Sobetwa emphasised the importance of artists staying true to themselves and making music they are passionate about
• Fans on YouTube praised Yanga for her mature nature and ability to express herself openly and wisely

Yanga Sobetwa, winner of Idols SA Season 14, recently shared her thoughts on why singers often struggle to become megastars after leaving singing competitions.

According to Yanga, the contracts signed by young artists with record labels are often to blame for their lack of success.

Sobetwa highlighted the issues with record label contracts and their artist promotion strategies

In a recent interview on the Nkululeko n Cultr podcast, Yanga explained that record labels often sign young artists but then fail to push their music as much as they should:

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"They'll make you release one song and not push it that much. They'll do the bare minimum that they have to do to honour the contract."

Fans praised Sobetwa for her mature and wise perspective on the music industry

Taking to YouTube, fans shared their opinions on the young songbird's journey, some praised her for her mature nature and how she carries herself.

Luthando Singata said:

"Love the way she expresses herself. Very open and wise."

Ntombi Kumalo said:

"Yanga is so mature and outspoken. Lovely."

Kabelo Modisane said:

"When she said, 'They are not your fans, they are Idols fans'...'"

Thebe G said:

"She is amazing, our country honestly needs to put more work to be more professional in everything we do."

amow_ mee said:

"She’s such a beautiful, spiritual being."

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Siyakholwa Fuma said:

"I like how bhut' Nku became an older brother here and created a safe space for uYanga in expressing herself."

Worldwide New Trending Songs! said:

"You are so unpredictable. Nkululeko my bro, this channel will definitely reach 100k subscribers."

Khunjulwa Nombombo said:

"Loved the way Yanga articulated herself. Nkululeko please give your guest(s) a chance to speak. You spoke more than the guest and you kept on speaking over her at times."

Makhadzi reportedly says goodbye to Open Mic Productions

In a related article, Briefly News reported on Makhadzi parting ways with Open Mic Productions.

Makhadzi, the popular South African musician known for hits like Matorokisi, has reportedly parted ways with her record label, Open Mic Productions. Makhadzi signed a three-year contract with the company in March 2020, but her contract was not renewed when it expired in March 2023.

Source: Briefly News