Codie Sanchez's net worth: How rich is the Contrarian Thinking CEO?
As the CEO of Contrarian Thinking, Codie Sanchez's net worth has been a topic of interest as she continues to grow her success through investing in small businesses, finance, and content creation.
Your salary will never set you free. Your financial freedom can only come through ownership. More specifically, through equity done the right way,

Source: Facebook
TABLE OF CONTENTS
Key takeaways
- Codie Sanchez is an entrepreneur, investor, and founder of Contrarian Thinking.
- She previously worked in finance, journalism, and venture capital.
- Her wealth comes from business acquisitions, finance, and content creation.
Codie Sanchez's profile summary
Full name | Codie A Sanchez |
Other names | Queen of Boring Businesses |
Date of birth | 23 August 1986 |
Age | 38 (as of March 2025) |
Place of birth | Phoenix, Arizona, United States of America |
Current residence | Austin, Texas, United States |
Nationality | American |
Ethnicity | Latina |
Hair colour | Brown |
Eye colour | Brown |
Siblings | 2 |
Marital status | Married |
Husband | Chris Petkas |
Education | Georgetown University, Arizona State University |
Profession | Entrepreneur, social media influencer, podcaster, author |
Social media | Instagram, Facebook, X (Twitter), TikTok, YouTube |
A closer look at Codie Sanchez's net worth and career
According to the Daily Mail and Money Inc, the American entrepreneur has an alleged net worth of $17.7 million. She has amassed this wealth through her successful career as an entrepreneur, social media influencer, podcaster and author.
In an exclusive excerpt shared with Daily Mail, she noted:
Money is not a constrained resource, at least not if we continue in a capitalistic society. You can earn AS MUCH as you earn. The unfair advantage comes from knowing how to earn

Source: Original
How does Codie Sanchez make her money?
The Contrarian Thinking CEO makes her money through business acquisitions, investing, and content creation. Here is a glimpse of some of her revenue-generating channels.
Journalist and finance
Codie Sanchez commenced her career as a journalist, writing award-winning articles and being featured in reputable publications like Forbes, Inc., Fast Company, and more. With a strong background in finance, she transitioned into the world of private equity and asset management.
Sanchez worked for major financial institutions, such as State Street, Vanguard, and Goldman Sachs. These jobs gave her experience in business and investing, which she now uses to teach others how to build wealth.

Source: Getty Images
Success with ‘Contrarian Thinking’
Codie runs Contrarian Thinking, a website and community that teaches people about money and business. It encourages individuals to think differently about money, investments, and business opportunities.
Business acquisitions and investments
The popular entrepreneur has built a reputation for her strategic business acquisitions and diverse investments. She invests in small, simple businesses that many people ignore. These include laundromats, car washes, vending machines, and storage units.
Sanchez calls them "boring businesses" because they are not flashy, but they make steady money every month. In an exclusive excerpt shared with DailyMail.com, Codie stated that the real way to garner financial freedom is by purchasing small businesses. She noted:
I'm talking about car washes, laundromats, vending machines, storage centers, repair shops, pack-and-ship centers, port-a-potty rentals, landscaping, electrical services, bookkeeping, carpet cleaning, tiling and grouting, plumbing, and HVAC installation.

Source: UGC
Sanchez co-founded Unconventional Acquisitions; a firm dedicated to small business acquisitions in the micro-private equity space. It provides tools and guidance for individuals looking to enter the world of business ownership.
Codie Sanchez’s business list also includes Main Street Holdings, a holding company that manages a portfolio of small businesses across the United States.
Social media influence and content creation
Codie Sanchez also makes money through social media and content creation. She shares business tips, investment advice, and money-making strategies on platforms like YouTube, Instagram, TikTok, and Twitter.
As of writing, she boasts over 2.4 million followers on Instagram, 1.7 million subscribers on YouTube, 1.8 million followers on TikTok and almost 130 thousand followers on Facebook. She earns through sponsored posts, YouTube ads, online courses and paid memberships. Sanchez is also a podcaster.

Source: UGC
Real estate investments
Codie Sanchez also makes money through real estate investments. She buys properties like rental houses, apartment buildings, and storage units that bring in monthly income from tenants. Instead of selling quickly for a profit, she holds these properties for a long time to earn steady money.
Authoring
Codie is the author of the book Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses. Codie Sanchez’s book shares her expertise on acquiring and growing small, everyday businesses to build significant wealth. On 19 June 2024, Codie shared her journey of writing her book on X. She twitted:
3 years ago I started writing this book. I kept whittling down…What do people actually need to know to become owners? What would help you buy more businesses, scale businesses and teach the next generation the same? Hopefully, it’s this. Main Street Millionaire.

Source: UGC
Frequently asked questions
Who is Codie Sanchez?
Codie Sanchez is an entrepreneur, investor, and finance expert known for teaching people how to build wealth through buying small businesses.
Is Codie Sanchez a billionaire?
The American author is not a billionaire, but she has acquired millions of dollars through her thriving career.
What business does Codie Sanchez own?
Codie Sanchez’s portfolio includes 26 to 30 small businesses, often called "boring businesses." These include laundromats, car washes, vending machines and landscaping companies.
What was Codie Sanchez's previous job?
Before becoming an entrepreneur and investor, Codie Sanchez worked in journalism and finance.
Does Codie Sanchez have a PhD?
Codie does not have a PhD. She earned her bachelor's degree in Journalism and Political Science from Arizona State University and later obtained an MBA from Georgetown University.
Codie Sanchez's net worth continues to grow as she invests in businesses with high returns. Her financial success highlights her skill in identifying profitable investment opportunities.
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