Sidemen’s net worth explained: who earns what in the group
The Sidemen's net worth is estimated at $130 million (£105 million) as of 2025, with KSI being the wealthiest member. Their wealth stems from their diversified income streams, including YouTube, merchandise sales, sponsorship deals, and various business ventures.
Source: Twitter
TABLE OF CONTENTS
Key takeaways
- The collective net worth of the Sidemen group is approximately $130 million as of 2025.
- All revenues are shared equally among the seven members.
- KSI is the richest Sidemen member at $100 million.
- The Sidemen brand value exceeds $125 million across clothing, hospitality and beverages.
- Annual group revenue surpasses $37.5 million from channels and enterprises.
Sidemen’s profile summary
| Formed | 2013 (officially 2015) |
| Members | 7 (KSI, Miniminter, Vikkstar, W2S, Behzinga, Zerkaa, TBJZL) |
| Combined net worth | $130 million (£105 million) |
| Primary focus | YouTube, merchandise, sponsorships, businesses |
| Notable ventures | Prime Hydration, Sidemen Clothing, XIX Vodka, Sides restaurant |
| YouTube subscribers | 22.4 million |
Sidemen’s net worth explained
From humble gaming beginnings to becoming one of the UK's most influential internet brands, the Sidemen members' financial success is no accident. The Sidemen channel alone earns between $237,000 and $3.75 million per year from YouTube ads. Secondary channels and reaction series add roughly $5 million annually.
Brand ventures such as Sidemen Clothing, Sides restaurants, XIX Vodka and Best Cereal are valued at over $125 million.
KSI leads in personal wealth, while each member benefits from the group’s equal-split model, as illustrated below:
KSI
Source: Getty Images
- Real name: Olajide “KSI” Olatunji
- Age: 31
- Main channel subscribers: 45 million
- Ventures: Prime Hydration, Misfits Boxing, music
- Net worth: $100 million
KSI, born Olajide Olatunji, is widely regarded as the richest Sidemen member. As of 2024, KSI’s net worth is estimated to be around $100 million, according to Celebrity Net Worth.
Beyond his YouTube success, Olajide “KSI” Olatunji is a co-founder of Prime Hydration, a charting rapper, and a high-profile boxer. His ventures extend to Sidemen Clothing, XIX Vodka, and more.
Vikkstar
Source: Getty Images
- Real name: Vikram Singh Barn
- Focus: Gaming, business, EDM music
- Notable ventures: XIX Vodka, Sides, Sidemen Clothing
- Other roles: DJ, investor, esports team co-owner
- YouTube subscribers: 7.5 million+ (main channel)
- Net worth: $25 million
Vikkstar’s net worth is one of the highest in the Sidemen group, estimated at $25 million. His wealth is derived from a blend of YouTube ad revenue, early Minecraft content, EDM music gigs, equity in Sidemen companies, and co-ownership of the London Royal Ravens Call of Duty team.
In a LADbible feature, Vikkstar confirmed, “We split our income equally. It is about building a legacy as a group, not individuals.”
Vikkstar is also known for his disciplined approach to business and long-term investments, including property and tech startups. His early work ethic, publishing up to three videos a day during his peak gaming years, cemented his status as a top earner in the group.
Miniminter
Source: Getty Images
- Real name: Simon “Miniminter” Minter
- Age: 31
- Channels: Miniminter, MM7Games
- Ventures: “What’s Good?” podcast, property firm
- Net worth: $1.5 million
Simon Minter, aka Miniminter, has an estimated net worth of $1.5 million, according to Celebrity Net Worth. Known for his consistency, he runs multiple YouTube channels and co-hosts the “What’s Good?” podcast.
Harry Lewis
Source: Instagram
- Real name: Harry “W2S” Lewis
- Age: 28
- Channel subscribers: 16.3 million
- Content: gaming, challenges, football
- Net worth: $5 million
Harry Lewis' net worth is approximately $4 million, as reported by EsportsBets. His YouTube channel has over 16 million subscribers, and he benefits equally from group revenue despite posting less frequently than others.
He also co-owns portions of Sidemen’s business ventures and regularly appears in branded content. His popularity remains high due to his early gaming videos and loyal fanbase.
Behzinga
Source: Getty Images
- Real name: Ethan “Behzinga” Payne
- Age: 30
- Content: fitness vlogs, lifestyle
- Ventures: Sides restaurant, merchandise
- Net worth: $3.75 million
Ethan Payne, aka Behzinga, has transformed his online persona, becoming a voice for fitness and mental health. Ethan Payne’s net worth is estimated at £4 million, based on YouTubers.me figures. His fitness journey and Sidemen Sunday appearances contribute significantly to his income.
He has also presented shows for the BBC and led health campaigns, expanding his brand into mainstream media.
Zerkaa
Source: Instagram
- Real name: Josh “Zerkaa” Bradley
- Age: 32
- Channels: Zerkaa, JoshuaBradley, ZerkaaPlays
- Investments: XIX Vodka, Best Cereal
- Net worth: $3.75 million
Josh Bradley, known as Zerkaa, is often viewed as the logistical brain behind the group. Zerkaa’s net worth stands at around £3.5 million, as suggested by EssentiallySports.
He oversees content planning and operations for Sidemen projects. Despite being less flashy online, his leadership role has been pivotal to their brand longevity.
TBJZL
Source: Getty Images
- Real name: Tobi “TBJZL” Brown
- Age: 31
- Content: FIFA streams, lifestyle videos
- Investments: Side+ streaming, Sides restaurants
- Net worth: $2.5 million
Tobi Brown, or TBJZL, is known for his fashion-forward style and music releases. TBJZL’s net worth is allegedly around £2.5 million. He co-founded ILLVZN, a fashion brand popular with UK youth culture.
In an interview with The Ben Foster Podcast, he explained,
I focus on things I love—fashion, football, and music—and the group allows us to explore those.
FAQs
How much is the Sidemen brand worth?
Based on Manchester Evening News and The Sun, the Sidemen brand is worth over $32 million. This includes Side+, which earns $10 million+ yearly, Sides fast food, brand partnerships, and live events.
How much money do the Sidemen make?
The Sidemen make over $14 million annually. Their diversified revenue includes AdSense from multiple channels, Side+ subscriptions, clothing and product sales, sponsored content, and stadium-level charity events.
Source: Getty Images
Who is the richest Sidemen member?
KSI is the richest Sidemen member, with an estimated net worth of $100 million. He earns from multiple industries, including boxing, music, Prime Hydration, and YouTube.
Who is the owner of the Sidemen?
The Sidemen are co-owned by all seven original members. They operate under XIX Entertainment Ltd, giving them full creative and financial control without external stakeholders.
Conclusion
Sidemen’s net worth showcases what is possible when creative vision meets business execution. With equal ownership, diversified revenue, and a loyal audience, the Sidemen have redefined digital entrepreneurship. Their brand continues to thrive, balancing entertainment, authenticity, and financial growth.
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Source: Briefly News
