"I’m Not the Youngest": Kemiso Motaung on Family, Legacy and Driving Kaizer Chiefs' Digital Growth

• In a viral video, Kemiso clears up a long-standing misconception, revealing that she is not the youngest in the Motaung family; Kaizer Motaung Jr holds that title
• As the head of digital, Kemiso has significantly grown the club's online presence, including surpassing 2 million Facebook followers and launching the Kaizer Chiefs Women’s Team in 2022
• Amid public scrutiny of the Motaung family's role in club leadership, Kemiso’s personal and engaging video subtly defends their involvement, humanising the family and reinforcing their commitment to the club’s legacy

In a recently surfaced video posted on X (formerly Twitter) by @Constitution_94, Kemiso Motaung clarifies a widely believed misconception among Amakhosi fans: she is not the youngest in the Motaung family.

Family first: Reflecting on the Motaung legacy

The clip, which tied in with Kaizer Chiefs' 55th anniversary and Dr Kaizer Motaung’s 80th birthday celebrations, was more than a light-hearted moment, it's a nod to the deep family heritage rooted in the club.

Kemiso, the daughter of the legendary founder Dr Motaung and his wife Valeta.

“I don’t mind being called the youngest. It just means I inherited good genes,” she jokes, balancing charm with pride in her lineage.

Driving Chiefs’ digital strategy

While fans may debate family rankings, there’s no dispute about Kemiso’s impact behind the scenes. As head of digital, she has transformed Kaizer Chiefs’ online footprint. Under her leadership, the club’s Facebook following alone has surged past the 2 million mark , a testament to her sharp strategy in the fast-paced digital era.

Her work also included spearheading the launch of the Kaizer Chiefs Women’s Team in 2022, further expanding the club's reach and progressive vision.

Personal touch in the face of public scrutiny

Kemiso’s honest and engaging tone comes at a time when the Motaung family's role in Kaizer Chiefs’ management is under growing scrutiny. Critics, including UDM leader Bantu Holomisa, have questioned whether the family’s stronghold might be limiting the club’s progress on the pitch.

The Motaung name is deeply embedded in the club’s leadership structure: Jessica Motaung serves as the Marketing and Commercial Director, Bobby Motaung is the Football Manager, and Kaizer Motaung Jr holds the role of Sporting Director. With so many key roles held within the family, concerns around nepotism and stagnation have circulated among some fans and pundits.

Yet instead of issuing press statements or entering the fray, Kemiso responds in her way, with a softer, more strategic touch. Through authentic and relatable digital content, she humanises the Motaung brand, blending family pride with professional passion and reinforcing their continued commitment to the club’s legacy.

3 Amajita stars Kaizer Chiefs should consider signing

Briefly News earlier reported that Kaizer Chiefs were told to keep a close eye on three Amajita stars who impressed at the CAF U-20 Africa Cup of Nations and stood out among their peers.

A sports journalist highlighted their outstanding performances during the tournament, suggesting they have the talent and potential to strengthen the Amakhosi squad as the club looks to build for the future.

Source: Briefly News