Bonang Matheba, Boity Thulo, Minnie Dlamini and Other Mzansi Celebs With Failed Businesses

Bonang Matheba, Boity Thulo, Minnie Dlamini and Other Mzansi Celebs With Failed Businesses

  • The world of entrepreneurship is a slippery slope, and not everyone can get it right - even celebrities
  • Bonang Matheba is the latest celeb whose business suffered a huge loss, and fans can't seem to understand why
  • We took a look at some of the celebrities whose businesses took a knock, from Boity Thulo's perfume brand to Maps Maponyane's burger joint
Bonang Matheba, Boity Thulo and Minnie Dlamini's businesses failed
We looked at some failed celebrity businesses, including Bonang Matheba, Boity Thulo and Minnie Dlamini's brands. Images: bonang_m, boity, minniedlamini
Source: Instagram

Briefly News did a rundown of some failed celebrity businesses over the years, and some that you may have forgotten about.

1. Bonang Matheba

First off, we've got Queen B and her luxurious alcoholic beverage, BNG. The fabulous and once-famous drinks recently suffered a major price cut from their original R399 to now being sold at R99 a bottle.

2. Boity Thulo

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Probably one of the most-talked-about flops was Boity's perfume brand, which was later priced to clear from R595 to a disappointing R60 a bottle.

Despite the backlash, the media personality owned up to the failure, saying that "Life happened" and would move on to bigger and better things.

3. DJ Zinhle

Another brand that many fans were rooting for was DJ Zinhle's luxurious furniture line, Jiyane Atelier, which quietly closed down just three years after opening.

Sunday World reports that the company is in the process of liquidation and is facing deregistration due to annual return non-compliance.

4. Lekau Sehoana

Drip Footwear is currently facing liquidation as the courts begin the process of selling assets to pay off debts. Lekau Sehoana went under scrutiny for his hefty advertising budget for the company, which sadly did not translate to sales.

5. Maps Maponyane

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The lockdown birthed Maps Maponyane's once-popular burger spot, Buns Out, which was expected to be the go-to place that many celebs and influencers flocked to.

But sadly, in 2021, Maps announced its closing due to the COVID-19 pandemic and load shedding.

6. Minnie Dlamini

Remember Minnie Dlamini's luxury skincare brand? The media personality revealed in 2022 that MD Body was liquidated, noting that it was a great learning curve for her and that some partnerships did not work in her favour.

Mzansi reacts to Minnie Dlamini's alleged downgraded lifestyle

In an earlier report, Briefly News shared online reactions to Minnie Dlamini allegedly downgrading her lifestyle.

While some netizens praised her for making a wise financial decision, others trolled her for the sudden change.

Source: Briefly News

Authors:
Moroba Moroeng avatar

Moroba Moroeng (Entertainment editor) Moroba Moroeng is an entertainment writer at Briefly News and a University of Johannesburg alumni (Public Relations and Communications, 2018). She was the content manager and, later, editor for HipHop Africa, where she honed her proofreading, leadership, and content management skills. Having begun her career as a content writer for Slikour OnLife, Moroba has over four years of experience as a writer specialising in music journalism and entertainment. She joined Briefly News in 2023 and passed a set of training courses by the Google News Initiative. Email: moroba.moroeng@briefly.co.za