Inno Matijane Launches African Cultural Couch Collection: “They Are Living Cultural Tributes”

• Inno Matijane launched a furniture company InnoFurn which is based in Johannesburg
• The reality TV star announced the launch of an exclusive luxury couch inspired by Southern African cultures
• A six seater couch from the collection costs R25,000 and has already drawn interest from across Southern Africa
• Briefly News spoke to Inno Matijane who shared the inspiration behind the designs and the future of InnoFurn

Reality TV star Inno Matijane is about securing the bag. The Way Ngingakhona star, who recently showed off his new business venture, has announced an exclusive African cultural couch collection.

Inno Matijane launches cultural couch collection

Inno Matijane announced the formation of a furniture company, InnoFurn, based in Johannesburg. What makes the brand stand out is its authentically South African roots.

The reality TV star, who recently dedicated himself to living a life of serving God, disclosed that InnoFurn has launched a luxury couch collection inspired by traditional Southern African cultures including Basotho, Zulu, Tsonga, Xhosa, and Ndebele.

Inno Matijane, who designed the couches, said they are more than just pieces of furniture but a celebration of culture.

“These are not just couches. They are living cultural tributes designed from scratch to blend heritage with high-end furniture, using exclusive fabrics, patterns, and details rooted in African identity,” he said.

Inno said the couches’ designs are not copied from any existing brands and are original interpretations of a culture’s visual language. He added that the couches are exclusive as all designs are protected by copyright, legal declarations, and embedded digital metadata.

Matijane said there’s already demand for the couches in the Southern African region. He said:

“These pieces are already turning heads online and have sparked interest across Southern Africa and beyond.”

InnoFurn's six seater couches cost R25,000 and customers can view the collection online on www.innofurn.shop. The company delivers in South Africa, Lesotho, Botswana, Swaziland and Zimbabwe.

Inno Matijane told Briefly News about the inspiration behind the designs. He said he noticed the lack of cultural elements on furniture.

Inno explained that he wants to create modern high end pieces that honour Southern African traditions.

"Growing up, I was surrounded by rich cultural expression — from Basotho blankets to Zulu beadwork — but rarely saw these stories reflected in modern couch design spaces. I wanted to create pieces that honored our traditions while also elevating them into luxurious, contemporary interiors. I started with cultures that are close to home and deeply personal — such as Basotho (especially) my first couch, Zulu, Xhosa, and Tsonga — as a way of grounding the brand in authenticity and respect," Inno Matijane explained.

The entrepreneur revealed that they intend to expand the business starting with West and East Africa. He said they're open to collaborations with international designers who share the same vision as InnoFurn.

"The interest we’re seeing from international clients has been incredibly encouraging. We are looking at including other African regions, particularly West and East Africa, in future collections. At the same time, we’re open to collaborations with global designers who share our passion for cultural storytelling and ethical design. Ultimately, the goal is to create a platform where African identity is celebrated through high-quality craftsmanship, accessible both locally and globally," Inno Matijane disclosed.

Inno Matijane discusses spiritual journey

The businessman recently opened up about his spiritual journey. Inno Matijane seemingly backtracked from his mission to transition into a woman and has decided to focus on finding himself.

Inno opened up about his decision to step away from social media and the entertainment industry as a whole.

“I needed to regroup, stop giving so much of myself to social media, take a bit of time to detox and find out who I am outside of the industry," he told TshisaLive.

He also discussed his decision to halt his transition and reintroduced himself as a man. He revealed that he’s gearing for a return to reality TV.

Inno Matijane reveals his stance on LGBTQ+ after repenting

Meanwhile, Briefly News reported that Inno Matijane revealed his stance on the LGBTQ+ community after turning a new leaf and dedicating his life to God.

He responded to questions from his fans since he previously identified as a transgender woman.

Inno Matijane emphasised that despite him turning to God, he is still attracted to men. In a lengthy Facebook post, Inno said that although he's not straight, he has chosen to prioritise his faith in God over his desires.

Source: Briefly News