How Ben and Erin Napier's net worth reflects their HGTV success
Ben and Erin Napier's net worth reflects their journey from humble home renovators in Laurel, Mississippi, to HGTV stars and successful entrepreneurs. Their financial success stems from Home Town, spin-offs, and thriving businesses. But how much are they worth, and what is their salary per episode?
Source: Getty Images
TABLE OF CONTENTS
Key takeaways
- Home Town is Ben and Erin Napier’s primary income source, supplemented by multiple business ventures.
- They earn a substantial salary per episode from HGTV.
- Their businesses, including Laurel Mercantile Co., contribute significantly to their wealth.
- Their success extends beyond HGTV, with multiple spin-offs and brand partnerships.
Profile summary
| Full name | William Benjamin Napier | Erin Suzanne Napier |
| Date of birth | 24 September 1983 | 30 August 1985 |
| Age (as of April 2025) | 41 years old | 40 years old |
| Zodiac sign | Libra | Virgo |
| Place of birth | Laurel, Mississippi, USA | Laurel, Mississippi, USA |
| Current residence | Laurel, Mississippi, USA | Laurel, Mississippi, USA |
| Nationality | American | American |
| Ethnicity | White | White |
| Religion | Christian | Christian |
| Height | 6’6” (198 cm) | 5’5” (165 cm) |
| Weight | 250 lbs (113 kg) | 130 lbs (59 kg) |
| Hair colour | Brown | Blonde |
| Eye colour | Blue | Blue |
| Father | Wayne Napier | Phil Rasberry |
| Mother | Bennie Napier | Karen Rasberry |
| Siblings | Sam, Tom, Jesse | Unknown |
| Marital status | Married | Married |
| Spouse | Erin Napier | Ben Napier |
| Children | 2 | 2 |
| Profession | Woodworker, TV personality, entrepreneur | Designer, author, TV personality |
| Social media | InstagramX (Twitter) | InstagramX (Twitter) |
A closer look at Ben and Erin Napier's net worth in 2025
According to multiple sources, including The List, Closer Weekly, and Distractify, Ben and Erin Napier's combined net worth is estimated to be $5 million in 2025.
Their success stems from diverse revenue streams, including television contracts, branded merchandise, product licensing, and book deals.
Source: Original
The business behind Ben’s handcrafted empire
Apart from television, his income stems from his woodworking brand, Scotsman Co., and public speaking engagements. He also produces handcrafted furniture and is known for his large-scale carpentry builds featured on TV and in national retail partnerships.
How Erin blends storytelling, design, and entrepreneurship
Erin Napier has made her mark through design, authorship, and her growing influence as a lifestyle icon. She has authored bestselling books like The Lantern House and Make Something Good Today, while her portfolio of brand endorsements continues to expand.
Hometown HGTV: The launchpad of their empire
Home Town, which premiered in 2016, introduced Erin and Ben Napier to a global audience and quickly became one of HGTV’s standout successes. The show gave new life to the network with its heartfelt stories, thoughtful design, and focus on helping communities.
Source: Instagram
The show's popularity led to spin-offs and massive merchandise interest, with episodes now streaming globally on platforms like Max and Discovery+.
According to Variety, Home Town has been renewed for more seasons, ensuring ongoing visibility and income for the Napiers. HGTV’s Head of Content, Loren Ruch, shared the following about the new deal,
Our collaboration with Ben and Erin has led to ‘Home Town’s’ popularity with our key audiences and strong ratings performance every season.
He added,
This new deal will ensure fans get more of what they love about the series, which is the Napiers’ charming relationship dynamic and passion for designing beautiful family homes in their small town.
Inside Ben and Erin Napier's house
The couple lives in a beautifully restored 1925 craftsman home in Laurel, often featured on Home Town. They also own a country farmhouse, a getaway built for their family’s privacy and reflection.
Source: Instagram
Their homes reflect their classic Southern design aesthetic and are filled with American-made decor from their Laurel Mercantile Co., which fans can shop for similar styles.
FAQs
What is Ben Napier’s profession?
Ben is a carpenter and TV host, known for his woodworking skills on Home Town.
How did Ben and Erin Napier get famous?
They gained fame through HGTV’s Home Town, which showcases their home renovations in Laurel, Mississippi.
How much do Ben and Erin Napier make per episode?
While there is no official figure for Ben and Erin’s pay, Business Insider estimated that a well-known HGTV couple earned around $30,000 per episode in 2019, placing them among the highest-paid TV stars on the network.
Do Ben and Erin Napier own Laurel Mercantile Co.?
Yes, they co-own the store, which sells handmade goods and contributes to their income.
Source: UGC
How many children do Ben and Erin Napier have?
They have two daughters, Helen and Mae.
Ben and Erin Napier's net worth reflects their authenticity, talent, and smart business acumen. Their journey from small-town fixers to television powerhouses shows that fame paired with purpose can lead to lasting financial and cultural impact.
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