Breaking down Ms. Rachel's net worth: Income from YouTube, Netflix, and more

Breaking down Ms. Rachel's net worth: Income from YouTube, Netflix, and more

Ms. Rachel's net worth is a testament that a difficult situation can birth a life-changing opportunity. She launched the Songs for Littles series in response to the lack of media resources for her son, who had a speech delay. Today, Rachel makes millions by singing tunes such as Wheels on the Bus for tots.

As a parent, you want to do anything you can to help your child. I kept searching for a show to help improve my son's condition but did not find any. Eventually, I was like, 'What if I create one and help other kids.'
Ms. Rachel's net worth
Ms. Rachel during Season 73 of Today in 2024. Photo: Nathan Congleton (modified by author)
Source: Getty Images

TABLE OF CONTENTS

Key takeaways

  • The YouTube star has a master's degree in music education from New York University.
  • Her YouTube channel boasts over 10 billion views.
  • YouTube Premium members allegedly pay $12 million to watch Ms. Rachel's videos without ads.
  • She reportedly earns between $70,000 and $1.5 million monthly.

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Ms. Rachel's profile summary

Full nameRachel Anne Griffin
Famous asMs. Rachel
GenderFemale
Date of birth30 November 1982
Age42 years old (As of March 2025)
Zodiac signSagittarius
BirthplaceBiddeford, Maine, USA
NationalityAmerican
EthnicityMixed
ReligionChristianity
Alma materSanford High School
Height5'6" (168 cm)
Weight60 kg (132 lbs)
Hair colourDark brown
Eye colourDark brown
Sexual orientationStraight
Marital statusMarried
SpouseAron Accurso
Children1
Profession Educator, YouTuber, social media personality
Years active2019-present
Social mediaInstagramTikTokYouTube

Exploring Ms. Rachel's net worth in 2025

According to Celebrity Net Worth and Forbes, Ms. Rachel is worth between $6.5 million and $11.9 million.

She has amassed this wealth from her digital content, brand collaborations, sponsored content and entrepreneurial ventures. While speaking to The New York Times in July 2023, she opened up about why she chose this career path, stating:

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I love making children happy. I found my calling!
Ms. Rachel's facts
American YouTube star. Photo: @msrachelforlittles on Instagram (modified by author)
Source: Original

Early career

The YouTube sensation attended Sanford High School before proceeding to the University of Southern Maine. Before launching her channel, she was a music teacher at a New York City-based public preschool.

Internet career

Ms. Rachel launched her YouTube channel in 2019 alongside her husband, Aron Accurso. The couple thought this was a good idea to help toddlers with language development, mainly because their son did not say his first word until he was two years old.

Songs for Littles comprises kids hymns, including nursery songs and her original music. Some of the YouTuber's early techniques were borrowed from her child's speech therapist.

Ms. Rachel's series features her as the star alongside singer-songwriter Jules Hoffman, speech therapist Frida Matute, teacher Keisha Gilles, actress Natalie Kaye Clater, animator Beth Jeana and her husband, who operates two puppets, Herbie and Georgie.

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Aron Accurso and Ms. Rachel during the 2023 Room To Grow's 25th Anniversary Gala
Aron Accurso and Ms. Rachel during the 2023 Room To Grow's 25th Anniversary Gala in New York City. Photo: John Nacion
Source: Getty Images

During a September 2024 interview with Parents, the content shared how she stays updated with what her audience wants, saying:

I do a lot of research about young kids so that our show revolves around best practices. I learn everything I can to the best of my ability.

Rachel has 14.1 million YouTube subscribers, 5.7 million TikTok followers and 2.5 million Instagram followers as of 31 March 2025.

How much money does Ms. Rachel make on YouTube?

According to Social Blade profile, Rachel's accounts make up to $17.6 million annually. On average, YouTube pays between $0.003 and $0.005 per view. Judging from her current number of views, it is safe to assume she has earned over $30 million or $51 million from her 118 videos.

Streaming career on Netflix

Ms. Rachel signed a deal with Netflix for a four-episode series available to stream from 27 January 2025.

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Ms. Rachel with her husband, Aron Accurso
Ms. Rachel with her husband, Aron Accurso. Photo: @msrachelforlittles (modified by author)
Source: Instagram

The interactive sessions involve her teaching kids shapes, letters, colours, numbers and more. Below are the four 30 to 60 minute episodes:

  • Learn to Talk – "What's in the Box? "Speech and Toddler Learning
  • Baby Learning – First Words, Milestones, Nursery Rhymes and Songs
  • Learn to Read – Phonics, ABCs and Preschool Learning
  • Hop Little Bunnies – Plus More Songs and Nursery Rhymes

Merchandise sales

Ms. Rachel sells a line of educational toys tailored to engage and educate children. Some of the most popular ones include the Speak & Sing Doll, Herbie Cuddle & Comfort Friend Doll, Huggable Lovey and Hop Little Bunnies Soft Rattle Toy, among others.

The educator also has books available on her website, Amazon and Walmart. They include My First Coloring Book, A Day on the Farm, 100 First Words and Get Ready for School! among others.

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FAQs

Rachel has collaborated with other children's entertainers, such as Blippi. Below are some frequently asked questions about Ms. Rachel:

How old is Ms. Rachel?

The educator (42 as of March 2025) was born on 30 November 1982 in Biddeford, Maine, USA. She was reportedly raised in a musical family where her mom was a pianist and her dad a choir director.

Ms. Rachel at the Sesame Workshop 2024 Benefit Gala at Cipriani 42nd Street
YouTuber Ms. Rachel at the Sesame Workshop 2024 Benefit Gala at Cipriani 42nd Street in New York City
Source: Getty Images

What is Ms. Rachel's height?

Ms. Rachel stands 5 feet 6 inches (168 cm) and weighs 60 kilograms (132 lbs). Her body measurements are 36-28-38 inches.

Who is Ms. Rachel's husband?

Rachel's spouse, Aron, is a Broadway music director and composer. The duo exchanged nuptials in July 2016. They share a son, Thomas.

Where does Ms. Rachel live now?

The YouTuber grew up in Maine but relocated to New York City in 2009. She currently lives there with her husband and child.

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Ms. Rachel's net worth has significantly increased since she made her YouTube debut. Although she sings nursery rhymes for kids, her financial portfolio is nothing to kid about.

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M signed a deal with Netflix for a four-episode series available to stream from 27 January 2025. TikTok videos and amassed over 2.2 million followers.

LaPaglia hosts multiple podcasts for Barstool Sports, including PlanBri Uncut and BFFs. Her ex-boyfriend, Zach Bryan, offered her a $12 million NDA, which she turned down.

Source: Briefly News

Authors:
Ruth Gitonga avatar

Ruth Gitonga (Lifestyle writer) Ruth Gitonga has a background experience in Mass Communication for over six years. She graduated from the University of Nairobi with a degree in Mass Communication in December 2014. In 2023, Ruth finished the AFP course on Digital Investigation Techniques. She has worked for Briefly.co.za for five years now. She specializes in topics like lifestyle, entertainment, travel, technology, and sports. Email: gitongaruth14@gmail.com.

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