Who is Bobbi Brown? All we know about her children, spouse, net worth and books
Bobbi Brown is an American professional makeup artist, entrepreneur, and author of nine books on makeup, beauty, and wellness. She is best known as the founder of the famous beauty line Bobbi Brown Cosmetics, which has made her an authoritative figure in the cosmetics industry. Her success is so great that she was named one of BBC's 100 Women in 2015.
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TABLE OF CONTENTS
Bobbi Brown is a name synonymous with makeup artistry and entrepreneurial success. Renowned for her pioneering work in the beauty industry, she has revolutionized makeup and established herself as a formidable businesswoman.
Profile summary
| Real name | Bobbi Brown |
| Gender | Female |
| Date of birth | 14 April 1957 |
| Age | 67 years old (as of 2024) |
| Zodiac sign | Aries |
| Place of birth | Wilmette, Chicago, Illinois, USA |
| Current residence | Hamptons, New York, USA |
| Nationality | American |
| Ethnicity | White |
| Religion | Christianity |
| Sexuality | Straight |
| Height | 5'0" (152 cm) |
| Weight | 121 lbs (55 kgs) |
| Hair colour | Dark brown |
| Eye colour | Brown |
| Mother | Sandra Brown |
| Father | Joe Brown |
| Siblings | 5 |
| Relationship status | Married |
| Partner | Steven Plofker |
| Children | 3 |
| School | New Trier High School |
| University | Emerson College |
| Profession | Makeup artist and author |
| Net worth | $50 million |
| @jonesroadbeauty |
Who is Bobbi Brown?
Bobbi Brown is an American professional makeup artist and entrepreneur who was born into a Jewish family. She grew up with five siblings, including half-siblings.
She graduated from Boston's Emerson College with a self-directed degree in theatrical makeup. After completing her studies, Ms.Brown left for New York in 1980 to start her career as a professional makeup artist.
Career
At the start, Bobbi used an uncommon style involving moderate and natural tones. At that time, the common colours were bright. Together with a chemist, she created a line of ten Bobbi Brown lipstick shades in beige.
In 1991, she started Bobbi Brown Essentials with her husband, which debuted in Bergdorf Goodman, New York City. She got lucky when she met the grandmother of the NBC Today Show producer, which resulted in her 12-year beauty consulting job on the regular beauty show.
This role further popularized her line, which is why Estée Lauder bought her company in 1995. Brown was retained as an employee, and her work has appeared in several reputable magazines such as Elle, Self, Town & Country, and Vogue.
In 2007, New Zealand saw the launch of the first-ever Bobbi Brown Cosmetics retail shop. By January 2014, despite the acquisition, Bobbi Brown Cosmetic stores had about 30 freestanding stores.
In December 2016, she stepped down from the company despite retaining creative control following the acquisition. In addition to working at Bobbi Brown, the makeup maestro was Yahoo Beauty's editor-in-chief for two years.
Source: UGC
Why did Bobbi Brown leave her company?
Bobbi Brown left her eponymous company in 2016 due to an expired non-compete agreement. She had sold the company to Estée Lauder in 1995 and was bound by this agreement, which prevented her from starting a new cosmetics line or using her name in the beauty industry.
Brown told Business Insider that many of her most devoted fans are unaware of her career shift.
I can't believe that people are still coming up to me and telling me what's wrong with their Bobbi Brown Cosmetics products. I'm like, 'I've been gone from that brand six and a half years.' Even today, someone sent me something like, 'These are breaking!' And I'm like, 'Lady, lady! Open up your Instagram.
When Brown initially sold her company in the '90s, she wasn't affected by the significance of the sale. However, her departure from the company in 2016 stirred much more emotion.
I was in my early 30s when we sold the company, and my husband said, 'I just want you to know they bought your name for cosmetics. I was like, 'OK, they can have my name. I definitely had to go through some kind of a mourning period.
After spending time away from Bobbi Brown Cosmetics and enjoying three successful years with Jones Road, the mogul shared that she has "been able to let a lot of that go."
Honestly, it's not the same brand it was when I was there. The colors and the formulas are completely different. The packaging, the visuals, there's nothing that is me, and that's fine. Jones Road is 100% me.
What is Bobbi Brown's new brand?
Bobbi Brown's new brand, Jones Road, was launched in late October 2020. The brand initially offered balms, moisturizing cream colours, mascaras, glosses, washes, eye shadows, and pencils, emphasising clean beauty and inclusivity.
In a September 2024 interview with the Financial Times, it was disclosed that Jones Road generated $20 million in revenue during its first year. Current financial year projections exceed $150 million, and the valuation is nearing $1 billion.
Although 99% of the fans she encounters praise her new brand, Brown acknowledges that a few probably allude to her previous company.
It is what it is. When people stop me on the street — which is happening much more, more even than when I was on QVC and the 'Today' show as the beauty editor — they stop me and go, 'My God, I love your makeup. It's all I wear.' And I'm like, 'Which makeup?
Awards and recognitions
Here is a list of her awards and honours:
- Inducted into the New Jersey Hall of Fame (Class of 2013).
- Women's Entrepreneurship Day Pioneer Award (2017).
- Featured on magazine covers such as Elle, Vogue, Self, and Town & Country.
- Glamour Woman of the Year Award.
- Fashion Group International Night of Stars Beauty Award.
- Jackie Robinson Foundation's ROBIE Humanitarian Award.
- Appointed by President Obama to the Advisory Committee for Trade Policy and Negotiation.
- Honorary doctorates from Montclair State University, Fashion Institute of Technology, Monmouth University, and Emerson College.
- Named one of the BBC's 100 Women in 2015.
- Recognized by Allure magazine as the "world's patron saint of 'natural makeup'" following the release of her second makeup company in 2020.
Books
The makeup artist Bobbi Brown's pieces of writing include:
| Year | Book |
| 2014 | Everything Eyes |
| 2012 | Bobbi Brown Pretty Powerful |
| 2010 | Bobbi Brown Beauty Rules |
| 2008 | Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro |
| 2007 | Bobbi Brown Living Beauty |
| 2002 | Bobbi Brown Beauty Evolution: A Guide to a Lifetime of Beauty |
| 2000 | Bobbi Brown Teenage Beauty: Everything You Need to Look Pretty, Natural, Sexy and Awesome |
| 1995 | Bobbi Brown Beauty: The Ultimate Resource |
What is Bobbi Brown's net worth?
According to Celebrity Net Worth, Bobbi's successful career in the beauty industry has contributed to her impressive estimated net worth of $50 million. In 2019, she launched Evolution_18, a wellness brand inspired by lifestyle.
The brand featured products such as supplements, collagen, and effervescent tablets, which were available at retailers like Walmart.
In 2015, Brown and her husband purchased a historic inn in Montclair, New Jersey. Originally built as a private residence in 1902 and later converted into the Georgian Inn during the 1940s, they renovated the property and reopened it in 2018 as the George Hotel, a boutique hotel offering 32 guest rooms.
Brown is also a co-founder of 18 Label, a film and television studio in New Jersey that has hosted productions for networks like CNBC, BSTV, and the Food Network. The studio is part of The Annex, an 11,000-square-foot space for studios and events that Brown also co-founded.
In the media world, Brown serves as the Beauty & Lifestyle Editor for Elvis Duran and the Morning Show, even collaborating with Duran to create the "Elvis Duran bronzer" for her cosmetics line.
Who is Bobbi Brown's husband?
The professional makeup artist married real estate mogul Steven Plofker in 1988. Bobbi Brown's family includes their three sons and a daughter-in-law. They reside in New Jersey and enjoy their summers in Bay Head, on the Jersey Shore.
Fast facts
- Brown has appeared in the Food Network series, including The Kitchen.
- She has also written columns for PureWow, Naturally, and Danny Seo.
- She became certified as a health coach through the Institute for Integrative Nutrition.
- She curates an editorial website.
FAQs
- Why is Bobbi Brown so famous? She is famous for her influential role as a professional makeup artist, author, and entrepreneur in the beauty industry.
- Is Jones Road a Bobbi Brown product? Yes, Jones Road is a makeup brand founded by Bobbi Brown. It launched in 2020 and is known for its clean and minimalist approach to beauty.
- Who is the Bobbi Brown makeup owner? Estée Lauder Companies owns Bobbi Brown Cosmetics.
- How much did Estée Lauder pay for Bobbi Brown? The exact purchase price for Bobbi Brown Cosmetics by Estée Lauder has not been publicly disclosed. However, it's widely known that the acquisition was a significant deal.
- What does Bobbi Brown do for a living now? While Bobbi Brown sold her namesake brand to Estée Lauder, she remains involved in the beauty industry. She is the founder and creative director of Jones Road.
- Who are Bobbi Brown's sons? She has three sons. They are relatively private, and little public information is available about them.
Bobbi Brown started with a modest goal and landed the jackpot to become a household name. Her impact on the beauty industry extends far beyond makeup. As a makeup artist, entrepreneur, and author, she has redefined beauty standards and business success.
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Jedidah Tabalia Jedi is a journalist with over 5 years working experience in the media industry. She has a BSc. in Human Resource Management from Moi University (graduated in 2014) and a working in progress MBA in Strategic Management. Having joined Genesis in 2017, Jedi is a passionate Facts and Life Hacks, Fitness, and Health content creator who sees beauty in everything. She loves traveling and checking out new restaurants. Her email address is jedidahtabalia@gmail.com
Jackline Wangare (Lifestyle writer) Jackline Simwa is a content writer at Briefly.co.za, where she has worked since mid-2021. She tackles diverse topics, including finance, entertainment, sports, and lifestyle. Previously, she worked at The Campanile by Kenyatta University. She has more than five years in writing. Jackline graduated with a Bachelor’s degree in Economics (2019) and a Diploma in Marketing (2015) from Kenyatta University. In 2023, Jackline finished the AFP course on Digital Investigation Techniques and Google News Initiative course in 2024. Email: simwajackie2022@gmail.com.
